Before reading this article, we sincerely invite you to click on itFollowButton, convenient for continuing to push such articles for you in the future, and also convenient for you to discuss and share. Your support is the driving force for us to persist in creating~Wen | ZhaomingEditor | ZhaomingIn 2019, Chen Xiaoying, one of the founders of Shentong, bravely retreated during the rapid development of the express delivery industry and successfully cashed out 14

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Wen | Zhaoming

Editor | Zhaoming

In 2019, Chen Xiaoying, one of the founders of Shentong, bravely retreated during the rapid development of the express delivery industry and successfully cashed out 14.6 billion yuan. This operation immediately attracted the attention of many media outlets.

Many people say that Chen Xiaoying's success relied on the family fortune left by her ex husband Nie Tengfei. After all, Nie Tengfei founded Shentong, but it was not until she passed away at the age of 25 in a car accident that the company was handed over to Chen Xiaoying.

And many people have been paying attention to a tidbit of news, which is that Chen Xiaoying's current husband used to be the driver of Nie Tengfei.

How did Chen Xiaoying get to where she is today? What have been the ups and downs of her entrepreneurial journey?

Starting from scratch, one family dominates

Chen Xiaoying was born in 1976 into a poor peasant family in Tonglu, Hangzhou, Zhejiang. There is also a brother named Chen Dejun in the family. Due to poverty, the two siblings have been living a difficult life since childhood.

The house leak happened to rain continuously at night. Just when Chen Xiaoying was in high school, her father passed away due to illness, and the burden of the family fell on her mother. However, her mother was also farming for a living, so she couldn't support her two children.

Unable to do anything, Chen Dejun and Chen Xiaoying successively dropped out of school and went to work in society. In 1989, at the age of 13, Chen Xiaoying came to work as a laborer in a printing and dyeing factory in Hangzhou, where he met Nie Tengfei, who also came here to work.

Nie Tengfei is three years older than Chen Xiaoying, and he is also from Tonglu. He also comes from a poor background. When he meets a fellow villager, the two quickly get to know each other and gradually develop feelings.

By chance, Nie Tengfei was appointed by the leader of the printing and dyeing factory to deliver the Customs declaration at the Shanghai dock. He heard a foreigner say that this kind of errand work in foreign countries is called a courier, and it is very fashionable to deliver express goods abroad.

Nie Tengfei immediately felt that there was a profit in it, because this time he delivered the bill, the leader directly gave him a reward of 100 yuan. You should know that his monthly salary was only 150 yuan at that time, and the round-trip ticket from Hangzhou to Shanghai was only 30 yuan, earning a net profit of 70 yuan.

Nie Tengfei was very intelligent. In order to prove that this was not an accident, he carefully investigated the situation of other factories in Hangzhou, and found that under the influence of relevant policies, it was really very profitable to send Customs declaration to the dock.

So, an idea was born in Nie Tengfei's heart, which was to establish his own express delivery company and contract related business.

After hearing this, Chen Xiaoying was very supportive and felt that it was a good opportunity to make a fortune.

In 1993, Nie Tengfei and his friend Zhan Jisheng established Shentong Express Company together, and Chen Xiaoying was also one of the original founders.

At that time, private express delivery was still a novelty in China, and many factories had doubts about it. In order to obtain orders, the couple rode bicycles all day long in the streets of Hangzhou, constantly negotiating with the factory owner. With lower quotations and higher promises, they gradually accumulated order volume.

Because at that time, the profit from running a single order often reached over 50 yuan, so in just one year, Shentong Express accumulated a raw capital of 20000 yuan, and Chen Xiaoying was also very happy.

Subsequently, the couple continued to expand their business with the money they earned. They also recruited young people from their hometown to the company, and the number of couriers rapidly increased. During that time, due to various business activities, the couple often had to stay busy all night, and the company's profits doubled one after another.

Chen Xiaoying said, "At that time, I felt that life was particularly fulfilling and that the future was full of hope

I heard that her brother Chen Dejun lost money in business, and she even brought him into the company to operate together.

In just five years from 1993 to 1998, Shentong Express, as the first private express delivery company in China, quickly accumulated high popularity in the country and its assets continued to double.

During this period, although partner Zhan Jisheng left the company with ambition and founded Tiantian Express alone, Shentong Express was not greatly affected. The two companies still had a close cooperative relationship because the demand for express delivery was too high at that time.

In this way, the wealth of Nie Tengfei and his wife is accumulating more and more, and both of them are preparing to face new challenges. They believe that in the future, Shentong Express will definitely be able to go abroad and go global.

However, just as all aspects of the company were thriving, a sudden bad news hit the pause button for the company's development.

Sudden misfortune and danger lurking everywhere

That was one day in 1998, when Nie Tengfei was on a business trip to Ningbo by car alone, he suddenly encountered a car accident on the way there. Nie Tengfei died due to ineffective rescue efforts at the age of 25.

At that time, Chen Xiaoying, who was busy with the company's business, almost collapsed upon hearing the bad news. When she arrived at the hospital and looked at her husband's body, tears flowed down her face, as she was only 22 years old at the time.

This is really sudden, and the leadership of Shentong Express Company is also very shocked, because everyone is looking forward to Nie Tengfei leading Shentong to take off.

At the funeral, many company elders expressed condolences, but at this time, Chen Xiaoying did not cry anymore. Faced with the huge family wealth left by her husband, she knew that many people must have coveted it.

As expected, things were exactly what Chen Xiaoying had in mind. Before Nie Tengfei's bones were cold, many company elders began to point out to her, thinking that she should not inherit the company as a woman. Among the initial elders, only her brother Chen Dejun supported her.

Chen Xiaoying has no way to do this because even if she has the ability, she still needs time to demonstrate, but these elders are unwilling to give her enough time.

So, shortly after Nie Tengfei passed away, his younger brother Nie Tengyun jumped out first. He also wanted to start a career alone, so he left Shentong with his money and confidants and founded Yunda Express in 1999.

A year later, the company's finance minister, Zhang Xiaojuan, also retired and founded Yuantong Express with her husband, Yu Weijiao. Subsequently, the company's major shareholder, Lai Meisong, also wanted to take a share in this wave of opportunities and founded Zhongtong Express in 2002.

These people actually have close connections with the Nie Tengfei couple, whether they are relatives, friends, or classmates. When Nie Tengfei was here, they believed in his strength and could work together to stay in the company and provide advice and suggestions for the company's development.

As soon as Nie Tengfei left, Chen Xiaoying still felt a bit overwhelmed. In just a few years, the company's elders left one after another, which had a significant impact on Shentong's business. At that time, many people in the company held a pessimistic attitude, believing that Shentong would collapse with Nie Tengfei's death.

But Chen Xiaoying still stood up, because this is the joint effort of her and her husband, and she wants to continue with her husband's dream.

However, with more and more express delivery companies and increasing competitive pressure, what should Chen Xiaoying do?

You should know that the operating mode of these newly established companies is almost the same as that of Shentong. It is obviously more difficult to achieve breakthroughs in specific businesses.

The only way at present is through reform, a drastic reform, and Chen Xiaoying has also done the same.

In the next few years, she had no time to grieve, constantly following the dynamics of the market, searching for opportunities to turn around, and soon had the answer.

Originally, when Nie Tengfei was still alive, he proposed the idea of opening a franchise store for Chen Xiaoying, which was to contract out some of the company's small businesses and entrust them to some small merchants for operation. This way, the company could concentrate its efforts on focusing on large businesses.

Chen Xiaoying thought it over and thought it was very reasonable, so she decided to implement her husband's ideas. Of course, as the research progressed, she also made many innovations in this regard.

So how does she do it all?

Turn the tide and retreat bravely

Chen Xiaoying first changed the "franchise system" that her husband had previously experimented with to a "total score two-level franchise system".

After the franchising system is graded, the headquarters of Shentong Company only needs to be responsible for the first level franchisees, collect the Franchise fee from the first level franchisees, and then connect them with the corresponding business. The more the first level franchisees earn, the more Shentong headquarters will earn, so that both parties can fully mobilize their enthusiasm.

However, the secondary franchisees only need to be responsible for the primary franchisees, pay the Franchise fee to the primary franchisees, and the primary franchisees are responsible for training and docking the corresponding business. Because the secondary franchisees are often weak and small in scale, and the separate primary franchisees are responsible for it, they can better integrate resources.

This mode has greatly improved the operation efficiency of express companies, enabling Shentong headquarters to focus on competing with other express companies in some hot and emerging fields.

The fact has proven that this model is very effective. Since 2003, Shentong's revenue has increased by over 50% every year, and the company's scale has also become larger and larger.

Not only that, Chen Xiaoying was also the first to discover the opportunity that there were no express delivery points in rural areas. She directly extended her franchise stores to many towns, injecting a continuous stream of vitality into the company's development.

After this wave of operations, the company's board of directors admired her immensely.

And Chen Xiaoying did not let down her pace of progress, and none of the people who could stay after the waves washed away were ordinary people. Who said that women are not as good as men.

With the rise of e-commerce, Chen Xiaoying quickly shifted her focus to some online shopping platforms and actively collaborated with multiple online platforms such as Taobao.

In the 2010 Double 11 event, Chen Xiaoying publicly announced with great courage that the shipping cost for each express delivery on Shentong was only 2.7 yuan, which is far below the average cost price in the industry. As soon as the news was released, many colleagues felt that this woman was crazy.

However, the ultimate result was that Shentong achieved low profits but high sales, winning a 40% market share on Taobao in one fell swoop. With huge orders as support, profits naturally followed suit. This year, Shentong Express once again returned to its position as one of the top three express delivery companies.

It can be said that Chen Xiaoying has made significant contributions.

However, the attention of many people outside seems to have deviated from the direction. They do not study how Chen Xiaoying succeeded, but instead focus on her private life.

Because at the end of 2012, while acquiring Tiantian Express, Chen Xiaoying also revealed a surprising news: she married Xi Chunyang! And this Xi Chunyang has been serving as the driver of Nie Tengfei.

This has led many people to speculate that Nie Tengfei's death may have other mysteries, but is the fact really what people imagine?

Of course not.

Originally, Xi Chunyang also came from a poor background. Later, he went to work at Shentong Company and was very diligent and hardworking. Nie Tengfei saw that he was honest and efficient, so he called him to his side as a driver. He was also taken good care of in his daily life and often shared some of the company's development experience with him.

Xi Chunyang is very grateful for this, and he has always been diligent and responsible. He believes that doing his job well is the best reward for Nie Tengfei.

But he didn't expect Nie Tengfei to have passed away in a car accident, and he was particularly sad at the memorial service.

Fortunately, Chen Xiaoying knew that his family's life was difficult, so he stayed behind and continued to work in the company. Xi Chunyang was even more grateful, so in order to repay the kindness of the couple, he worked even harder.

When there is nothing wrong, Xi Chunyang often cares about Chen Xiaoying and comforts her to come out of the shadow of her husband's death in a timely manner. Moreover, over the past decade, Xi Chunyang has indeed shared a lot of work for Chen Xiaoying, and her work ability is also outstanding.

Chen Xiaoying saw everything in her eyes. Gradually, she realized that she had fallen in love with this man and felt that he was a trustworthy partner. So, just as the company was revitalized, Chen Xiaoying bravely expressed her feelings.

Under Chen Xiaoying's pursuit, Xi Chunyang also agreed. In this way, the two were both colleagues and partners, making their work smoother. After completing the feat of acquiring Tiantian Express in 2012, Chen Xiaoying put the wedding on the agenda.

She appointed Xi Chunyang as the chairman of Tiantian Express, as the biggest reward for his more than ten years of silent companionship. Of course, Xi Chunyang himself also has rich work experience.

In this way, Chen Xiaoying, whose love is reaping its rewards, worked harder. Under her leadership, Shentong also completed the feat of listing on the Shenzhen Stock Exchange in 2016, and she herself was listed on the rich list of Women in China with a wealth of 11 billion yuan.

But just as she was being bullied by the outside world, Chen Xiaoying made an unexpected decision and gradually faded out of Shentong's management.

Not only that, in 2019, she also transferred 46% of her shares in Shentong to Jack Ma's Alibaba, cashing out 14.6 billion yuan in wealth.

This is incomprehensible to many people because the stock price of Shentong is still rising, isn't it a loss to do so?

Chen Xiaoying did not provide much explanation for this, as she has already focused on some emerging fields. Currently, she is serving as the chairman of Zhejiang Huiquan Health Management Co., Ltd., putting more energy into paying attention to people's physical health. She believes that this is a promising industry in the future.

After retiring from Shentong, Chen Xiaoying also has more time to enjoy life. Nowadays, she is not yet 50 years old. Perhaps one day in the future, she will see her dominating the market and I wish her success again.

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