WAIC Hot Discussion on Metaverse 2.0: Metaverse Entering the Stage of Value Creation Will Bring More Business Benefits

[World Wide Web Science and Technology Report] On July 8, the World Artificial Intelligence Conference "Metaverse Industrial Innovation Forum" was held in Shanghai. This forum was hosted by Ali Yuanjing

[World Wide Web Science and Technology Report] On July 8, the World Artificial Intelligence Conference "Metaverse Industrial Innovation Forum" was held in Shanghai. This forum was hosted by Ali Yuanjing. Academicians, experts in cultural and museum fields, academic professors, Silicon Valley entrepreneurial leaders, Metaverse technology giants and other professionals were invited to bring wonderful sharing and discuss the development trend of the industry. At the same time, the forum also signed and launched a number of important projects. Bishan District of Chongqing and Ali Yuanjing jointly released the "Yuanchuang Dream World Space" Metaverse "Innovation+" digital content creation contest, which activated the content creativity of Metaverse through multi-party cooperation between government, industry, university and research.

At the forum, when talking about how to make the Metaverse transition to a new stage of development through the development of core technologies, Wang Mao, the general manager of Alibaba Cloud Game Business Department (Yuanjing), said: "Yuanjing will take the self-developed real-time cloud rendering technology as the core technology to support the Metaverse, through the integrated whole stack service architecture and scenario based industry solutions, and support the new development stage of the Metaverse with the concepts and actions of technology universality, content ecology, operation standardization, and value sustainability."

In the past few years, the Metaverse has gone through the initial stage of development. With the continuous maturity of core basic technologies such as real-time cloud rendering, and the leap forward development of AIGC generative AI technology, the Metaverse has also ushered in a new stage of industrial development, and the "industrial Metaverse" has become the development direction of Metaverse 2.0.

In fact, the Metaverse products in the 2.0 era not only have more mature technical support, but also can bring users a more sophisticated and realistic immersive official experience. Industrialized Metaverse products are not only a high-quality content carrier, but also a platform that can access diversified services. As Zheng Weimin, a professor of Tsinghua University and an academician of the CAE Member, said at the forum, "The Metaverse will not only promote productivity, but also bring about changes in social relations." The Metaverse is the connection point between online and offline, digital and reality, and it will change the interaction between people, people and scenes.

In this context, all parties focus on how Metaverse technology can be industrialized in combination with more diversified scenarios and how to generate more commercial value. In this regard, Wang Mao, general manager of Alibaba Cloud Game Business Department (Yuanjing), said: Metaverse has entered the stage of value creation, comprehensively upgraded the "people, goods and market" relationship in the digital era, improved user stickiness, expanded market space and brought more commercial benefits to various industries through integrated and comprehensive operations.

Looking back at the projects launched by Alibaba Yuanjing in the past few years, it is not difficult to find that after the initial industry boom, a batch of truly replicable product models and industry links have begun to form. For example, Yuanjing, together with Henan Dengfeng Culture&Tourism Group and Henan Radio&TV Elephant Yuan, has created a Songshan themed Metaverse, which is deeply integrated with offline tourism resources, bringing consumers a new experience. Yuanjing has also cooperated with the Xi'an Museum to fully explore the fresh stories behind cultural relics by using high-definition real-time cloud interaction, intelligent virtual Virtual humans, blockchain digital asset confirmation and other technologies, so that cultural relics can truly "come out" and "live" from the exhibition cabinet.

Qi Xiaodong, director of the cultural creativity department of the Xi'an Museum, said in the forum sharing: "Use the current cutting-edge technology to interpret the great works thousands of years ago, endow cultural relics with new life of modern science and technology, show the past and present life of cultural relics, make cultural relics truly live, move, present a history with temperature that can be felt, and also use modern technology to salute and talk about ancient technology, tell the story behind cultural relics, and spread the Chinese voice."

Behind this series of development, it is inseparable from multi-party collaboration and joint promotion. Among them, the localization development of Metaverse products is an important practice direction at present. At this forum, Jing'an District of Shanghai and Alibaba Yuanjing officially signed a strategic cooperation. The two sides will carry out a number of businesses focusing on the technology and ecology of the meta application computing (Metaverse) platform, including technology research and development, building research systems, building industrial ecology, and creating typical key scenarios. In recent years, Shanghai has become a highland for the development of artificial intelligence technology and the Metaverse. With its innovative economic form, profound historical accumulation, and international development atmosphere, coupled with the cutting-edge Metaverse technology, the signing of this agreement between the two sides will open a new page for the high-quality development of Jing'an District.

At this forum, Bishan District of Chongqing and Ali Yuanjing jointly announced the official launch of the "Yuanchuang's Dream Space" Metaverse "Innovation+" Digital Content Creation Competition.

This competition is jointly sponsored by Bishan District of Chongqing and Ali Yuanjing, and will officially start recruitment in late July. It will focus on colleges, professional Content creation and other groups, and collect excellent works in many content fields, such as cultural tourism, aerospace technology, Metaverse Home. The contest aims to attract Content creation from across the country to participate in the Metaverse, show the creators' unique creative perspective and innovative thinking, stimulate the creative vitality of Metaverse content, and promote the innovation and development of Metaverse content.

Behind this event, it reflects another important basis for the development of the Metaverse industry - content creation. With the rapid development of generative AI technology, the efficiency of Metaverse content creation will be greatly improved. How to harness this ability and make innovative applications will be a new topic facing the industry. Guo Kuangye, general manager of Alibaba Cloud Game Business Department (Yuanjing), said: "The combination of real-time interactive cloud rendering, generative AI and Metaverse has lowered the threshold of content creation, improved the efficiency of operation and distribution, and expanded the reach of user devices, thus giving birth to a truly valuable Metaverse 2.0 era -" industry "Metaverse that serves the real economy."

In the specific application field of Metaverse technology, Zhang Zhaogong, associate professor of Communication University of China and head of the Department of Game Design, shared with the existing practice cases. In the field of industrial cooperation of Metaverse, Liu Feng, chief computer engineer of Tongfang, and Steven Hoffman, founder of FounderSpace, also exchanged views and discussed their respective enterprise development experiences.

The development of Metaverse 2.0 has just started, and the road of industrialization has been under way. With the continuous improvement of the Metaverse industry chain, metaapplications may become an intuitive embodiment of the Metaverse scenario application in the future. Based on the development and deployment of real-time cloud rendering technology, people can fully utilize the computing power and storage resource advantages of cloud rendering to create high-precision, large-scale, and highly interactive meta applications. As Chairman Wu Tao of Xuanya International stated in the forum, "The golden age of artificial intelligence entrepreneurship or transformation should be when all enterprises can use artificial intelligence computing power as easily as electricity, with various open source or optimized models, and high-quality corpus (data) sources.

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