Before reading the article, please kindly click on 'Follow' to facilitate discussion and sharing. In order to give back your support, I will update you daily with high-quality updateswriting|Ocean Dreameredit|Ocean Dreamer-Preface-I wonder if you still remember the Gionee mobile phone that was popular all over the country,In that era when mobile phone brands flourished, Jinli became a leader in the mobile phone industry with its own efforts

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writing|Ocean Dreamer

edit|Ocean Dreamer

-Preface-

I wonder if you still remember the Gionee mobile phone that was popular all over the country,In that era when mobile phone brands flourished, Jinli became a leader in the mobile phone industry with its own efforts.

However, in 2018,Jin Li founder Liu Lirong disregarded persuasion to bring billions of dollars to the casino in Saipan,After losing all his money and disappearing,Jin Li also fell from the altar with a debt of 20 billion yuan.

What has Liu Lirong experienced, a former "commercial genius" with unlimited fame, but now he has become a "fanatical gambler"?

-The First Half of Legendary Life-

Everyone may have heard of the Jinli brand, but they have little understanding of the founder behind it.

In 1972, Liu Lirong was born in an ordinary rural family in Taojiang County, Hunan Province. His ancestors were hardworking farmers.

However, Liu Lirong, who was born in a poor family, was unwilling to spend his whole life around this area, so he immersed himself in studying hard and passed the exam from rural areas to cities and towns. Finally, he was recruited by Central South University with excellent results.

After graduation, Liu Lirong joined a Gamma Cygni based non-ferrous metal research institute, which is equivalent to what we now think of as a "career editor". His monthly salary was 500, which was very stable, but he was unwilling to do so.

Subsequently, he switched jobs to a foreign-funded enterprise YKK zipper factory in Guangzhou. After staying for a period of time, he found that there was little room for growth, and then looked for new development opportunities and went to Xiaobawang Company.

At this moment, Yang Minggui, the manager who was also with Xiao Bawang, saw Liu Lirong's work ability and saw that his potential for work was great.

So he led Liu Lirong to establish the initialJinzheng Technology Company, also known as Jinli in the early days,He believed that Liu Lirong could showcase his talents and appointed him as the vice president of the company.

It has been proven that Liu Lirong did not disappoint Yang Minggui's expectations, and he has a long-term vision,Predicting the future development prospects of the mobile phone market, heavy funds were invested in mobile phone research and development.

Under the leadership of Liu Lirong, Gionee mobile phone unexpectedly broke out of the tight encirclement in the era when Nokia and Motorola were rampant, and wrote its brilliant legend in that era.

At its peak, with a soundGold quality, establishing the worldThe slogan spread across the country, and Jinli brand's high demand for quality attracted a group of loyal users, winning a large share of the national market in one fell swoop.

In addition to strict requirements for mobile phone quality, Jinli has also put in a lot of effort in advertising, inviting Andy Lau to endorse the Jinli brand, which is even more deeply ingrained in the hearts of every household.

And as the founder of such a brilliant brand, why would he end up living off gambling in the future? This all starts with the later development of Jin Li.

-Jinli Building "Shattering"-

The good times are not long, and Jin Li, who once resounded throughout the country, has not escaped the wave of the times,The emergence of smartphones has already left Jinli behind by the times,And the glory of the past is like a passing cloud, dissipated with the wind.

At this time, Liu Lirong stillDevoted to the real estate industryOn the internet, I have no intention of watching the changes in the mobile phone market. So when he looked back at the mobile phone market, he found that the weather had changed greatly, and the market of Gionee mobile phone was even bleak.

Not only does itThe failure to keep up with product updates has resulted in the loss of loyal customer base,And the reputation of the Jinli brand has gradually faded from the entire market.

Unwilling to do so, Liu Lirong began to invest heavily in the development of smartphones and spent heavily on hiring Feng Xiaogang and his wife to endorse him, fantasizing that he could use his past tricks to regain his former peak.

But the more anxious you are, the easier it is to collide like a headless fly,This method of spreading the net through advertising is no longer suitable for today's market.

But it is obvious that Liu Lirong did not realize this transformation and also launched a new phone tailored for business people, priced at 17000 yuan.

17000siriiPhone 4SNot only does it

However, Liu Lirong was still unwilling and accumulated several million dollars in advertising expenses, including the popular program "The Strongest Brain" at the time.

Liu Lirong, who has been putting in a lot of publicity and superficial effort, does not know that at this time, as a daily tool, only practicality can be paid for by the public. He also does not know,The most important aspect of mobile phones is actually the research and development of the core technology of polar chips.

When he was still stubborn and wanted to invest more money in advertising for nothing, he found out that his old tricks had already been hollowed out by himself.

Liu Lirong watched as half of his life's hard work was about to go to waste, and his torment and anxiety tormented him like insects every day. Therefore, he boarded the flight to Saipan.

Little did they know that this was an abyss where they could never turn their heads back.

-Casino Storm-

Why did Liu Lirong go to Saipan? Because there is a private wealthy casino here.

That's right, at this moment, Liu LirongPerhaps it's due to a sudden illness and a desire to seek medical treatment, hoping to earn funds for continued investment through gambling,That's why I came here.

The ideas are all beautiful, but the fact is not as simple as imagined. In this billionaire casino, where asset flows reach billions every week, it has long been targeted by those with intentions.

Not to mention winning the pot is full, even if you want to lose less money, it is very difficult, and the bet on each set is often tens of millions or billions of yuan. "Spending money like water" is right here.

And during Liu Lirong's first week at the Saipan Regal Casino,He "sent" over 2 billion yuan, and even in one bet, Liu Lirong lost $700 million directly.

But he had no intention of turning back, instead becoming increasingly addicted. After a major defeat in his first gamble, he began preparing to gamble in Saipan for the second time.

At this moment, Liu Lirong's friend, upon learning of his addiction to gambling, kindly advised him to let go of his obsession and turn around. UnexpectedlyLiu Lirong remains stubbornly stubborn,Firmly believing that he will definitely win back with profit in the next game, he said, "This is the last game, I want to fight for it

My friend saw his appearance of not hitting the south wall and not turning back, so he followed him,But what no one expected was that this trip to Saipan was actually Liu Lirong's last gamble.

In this gambling game, Liu Lirong still lost an astonishing amount, and after his return journey, online media began to spread rumors that Liu Lirong was in debt of 20 billion in Saipan.

And Liu Lirong also responded vaguely to this matter, stating that he only lost more than ten billion yuan in the casino, which is not as exaggerated as what is circulating online.

Whether it's the terrifying billions or 20 billion in debt, the fate of Jinli Building is uncertain,Because the gambling funds Liu Lirong brought to the casino were all privately embezzled from the company's public funds, Jin Li is undoubtedly a huge shell now.

However, there are still divergent opinions on the internet as to why Liu Lirong set foot on the path of gambling in the first place.

-Making money or putting in a lot of effort to "launder money"-

In our opinion, Liu Zhengji fell into anxiety and depression due to Jin Li's decline, soI want to use gambling to relieve my depression,At the same time, there are also those who want to passGambling makes a lot of moneyThe wolf's ambition.

As a result, he fell into a bigger dilemma amidst the dominance of the casino, not only to fill the huge hole in the casino, but also to drag down the dissolution of the company and make himself heavily in debt.

The correlation between these types of events seems very reasonable, so some netizens said that Liu Lirong eventually disappeared,In addition to not being able to afford this debt and responsibility, it is also 'silently facing my parents and fellow villagers',I just threw away my 20 billion dollar debt and chose to disappear in the eyes of everyone.

Not only does it

They pointed out various unreasonable loopholes and believed that Liu Lirong was ostensibly losing all the public funds misappropriated from the company in the casino,Actually, we have transferred these billions of funds overseas,Otherwise, how could the company suddenly evaporate and disappear without a trace after losing everything?

There are various theories circulating among the people regarding the disappearance of Liu Lirong, and we cannot determine which one is correct and which one is wrong.

But the only thing that can be sure is that Liu Lirong, as the leader of the mobile phone industry who once went from cold to cold, created the Gionee mobile phone brand of "China's famous trademark", and has countless wealth and reputation.

But he also lost himself in the "hotbed" of money and fame. Although he was unwilling to lose these dazzling titles and didn't want to see the Jinli Building he had built fail in his own hands, the excessive advertising investment and wrong development direction were already thankless.

Liu Lirong, who chose to numb himself with gambling, was unaware that he had already fallen into another abyss. It was Liu Lirong himself who personally built the Jinli building bit by bit that ultimately caused it to collapse.

-Conclusion-

Perhaps, without choosing to step into the casino in Saipan, he can now establish a larger "Golden Kingdom" through his own hard work, but unfortunately there is no such thing as.

What we can learn from it isDon't be overwhelmed by difficulties, let alone indulge in gambling due to temporary depravity,The tide of life will not always be there, as long as we learn to ride through one wave after another, the original face of life will also be revealed to us.

And as we can see from the example of Liu Lirong's transformation to Jinli's failure,To establish a foothold in the market, we not only need to maintain a keen eye, but also master core technologies,Make your brand increasingly 'hard'.

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