The "Superiority" at Sam's Club: A Social Mirror in ConsumerismFrom a sociological perspective, consumption has become an identity marker. Different consumption levels delineate distinct social groups, with consumerist culture fueling this phenomenon...

Non-rational consumption and rational consumerismIn recent years, with the rapid development of technology and the improvement of living standards, the replacement speed of electronic products is becoming faster and faster. As a popular product in the high-end smart phone market, the iPhone is expensive yet still attracts young people's pursuit...