New merchants on Tmall in the second quarter saw a year-on-year increase of 75%. Taotian may increase its support for brand merchants

On July 24th, the reporter learned from Taobao and Tmall that the number of new merchants on Tmall in the second quarter increased by 75% year-on-year, surpassing the number of new merchants in the first half of last year.Among them, the top 5 popular categories of new merchants entering Tmall in the second quarter are consumer electronics, clothing and fashion, home decoration, food, and home furnishings

On July 24th, the reporter learned from Taobao and Tmall that the number of new merchants on Tmall in the second quarter increased by 75% year-on-year, surpassing the number of new merchants in the first half of last year.

Among them, the top 5 popular categories of new merchants entering Tmall in the second quarter are consumer electronics, clothing and fashion, home decoration, food, and home furnishings. In terms of merchant types, 45% are industry driven brands, 20% are new consumer brands such as "Back to the Future 1999", 13DEMARZO, Lingke, Wolensen, etc., and the rest are content IP, MCN, buyer stores, etc.

Among these new Tmall merchants, nearly 30 have a transaction scale exceeding 10 million yuan, and nearly 700 have a transaction scale exceeding 1 million yuan.

According to insiders of Taotian Group, in response to the growth momentum of Tmall merchants, the Taotian Brand Development Center has been closed for two consecutive days to discuss Tmall merchant growth strategies. Owen, President of Taotian Brand Business Development Center, proposed to focus on category size and user growth.

Recently, Tmall has released a series of merchant policies, including the "Brand Prosperity Plan" and "Blue Star Plan". The "Blue Star Plan" on Tmall provides a maximum operating incentive of 50000 yuan for Tmall merchants who successfully settle in from July to the end of September 2023, to be used for deducting store commissions for three months; In addition, provide 1-on-one exclusive services for newly established merchants from entry to operation; At the same time, provide exclusive traffic support such as search and short videos for new stores.

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