Institution: From January to August, mobile smart screens sold 66000 units online, with sales exceeding 280 million yuan

[Global Network Technology Comprehensive Report] On October 7, Lotu Technology released a research report on the mobile smart screen market from January to August 2023, which showed that the cumulative sales volume of China Mobile's smart screen online monitoring market (excluding Tiktok, Kwai and other content e-commerce) from January to August was 66000 units, the sales volume exceeded 280 million yuan, and the average price was 4242 yuan. E-commerce channels have become the main sales channel for mobile smart screens, accounting for over 60% of total channel sales, and some transactions also occur in operators and commercial channels

[Global Network Technology Comprehensive Report] On October 7, Lotu Technology released a research report on the mobile smart screen market from January to August 2023, which showed that the cumulative sales volume of China Mobile's smart screen online monitoring market (excluding Tiktok, Kwai and other content e-commerce) from January to August was 66000 units, the sales volume exceeded 280 million yuan, and the average price was 4242 yuan. E-commerce channels have become the main sales channel for mobile smart screens, accounting for over 60% of total channel sales, and some transactions also occur in operators and commercial channels.

According to the definition of Lotu Technology, a mobile smart screen refers to a terminal device with a screen size of 18 to 32 inches, equipped with a dedicated stand, an intelligent operating system, and touch control support, which is durable and mobile.

According to data, in the cumulative market for mobile smart screens in the first eight months, Xiaodu's "Tian Tian Boyfriend Machine" accounted for 65% of the market share, with products under Yilekan and Sculptor ranking second and third respectively. At present, TV manufacturers such as LG, Hisense, Changhong, Konka, and other brands, as well as display manufacturers such as KTC and Sculptor, as well as advertising machine manufacturers and internet manufacturers, have made layouts in the field of mobile smart screens.

Lotu Technology stated that the omnichannel sales of China Mobile's smart screen market are expected to exceed 280000 units in 2023, and will experience several times the level of growth in the short term, including the next year and beyond. Mobile smart screens are expected to become the next "blue ocean" market for intelligent hardware.

Through consulting e-commerce platforms such as Taobao, it was found that mobile smart screens are mostly priced higher than smart televisions of the same product size, indicating that price is not the only factor affecting their sales. Lotu Technology believes that the unique form of mobile smart screen products lies in the mobility and angle adjustability of their brackets. Users can freely adjust the position and angle of the screen according to their needs, which may become one of its sales growth points. The evolution of 4K or higher ultra high definition, panoramic sound quality, longer battery life, rotatable pan tilt cameras, larger storage capacity, and more user-friendly interactive experience will gradually open up differentiation and market performance among brands and products.

In addition, Lotu Technology pointed out that due to the unclear definition of mobile smart screens in the market and consumers' minds, there are currently different categories of names such as free screens, free screens, casual screens, mobile screens, and girlfriends' phones, but they have not yet left a deep understanding in users' minds. The China Electronic Video Industry Association recently released the standard proposal for "Technical Requirements and Test Methods for Mobile Smart Screens (Provisional Name)".

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