Tmall APP will launch a 3D content platform called "Cat Enjoy Mainland"

On June 9th, Global Network Technology Comprehensive Report reported that the mobile Tmall App recently announced that it will launch the first 3D content platform in China, "Cat Enjoy Mainland", positioned as a 3D open world that integrates 3D shopping, entertainment, culture and tourism, and interaction, providing brand merchants with a new platform for content.At the same time, the mobile Tmall app has been upgraded and 3D content has been fully updated

On June 9th, Global Network Technology Comprehensive Report reported that the mobile Tmall App recently announced that it will launch the first 3D content platform in China, "Cat Enjoy Mainland", positioned as a 3D open world that integrates 3D shopping, entertainment, culture and tourism, and interaction, providing brand merchants with a new platform for content.

At the same time, the mobile Tmall app has been upgraded and 3D content has been fully updated. The first highly immersive 3D art masterpiece block, Thailand 3D National Pavilion, 3D music space, 3D outdoor scarlatine balls and other 3D content have been officially launched. Consumers do not need to use external devices to open the home page of their mobile Tmall app and drop down the screen to enter the experience 3D space.

The Tmall app on this mobile phone has also launched a 3D outdoor scarball, allowing users to "contract" an island, camping on the island, visiting cinemas, and watching the island sunset. In addition to updating 3D content, the Tmall App has also upgraded the Pai Li Xiang function to achieve AR interaction. In addition, it has also launched 3D kitchens and 3D fitting rooms to facilitate consumers' online shopping experience similar to reality.

It is understood that this year, the newly formed Taotian Group announced that it will upgrade new scenarios, new ecology, and new technologies for the future, with a "historic huge investment" to expand the user scale for merchants, continuously upgrade products, and improve user experience. This time, the mobile Tmall App has launched a 3D content platform called "Cat Enjoy Mainland", which will also create new scenes and content platforms for brands and businesses.

The upgraded mobile Tmall App is not only a simple and user-friendly shopping app, but also a fun and easy to explore 3D world. "Zhao Kun, the head of the mobile Tmall App, said that he will work together with the Taobao ecosystem and partners to create an entrance for the brand to explore the 3D world, providing a new content platform, operational essence, and a new way to interact with consumers.

At present, mobile Tmall is also reducing the threshold of entering 3D through technical means, helping more brands layout 3D, Metaverse and other trend tracks. Zheng Shuqing, technical director of mobile Tmall App, said that the technical team has explored low-cost solutions for 3D modeling, applications for AIGC to generate 3D space, and plans for 3D Open platform, helping partners open up unlimited possibilities in the 3D world.

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