2023 CIIE | HTC Vice President Huang Zhaoying: Creating XR products requires both hardware and software

We believe that if we consider the entire metaverse as the next generation of the internet, the current applications are still far from enough, "said Huang Zhaoying, HTC's Senior Vice President and Global Sales and Marketing Director, in an indirect interview with reporters during the China International Fair.According to the latest data from IDC's global AR/VR headphone quarterly tracking report, the global AR/VR headphone shipment in Q2 2023 decreased by 44

We believe that if we consider the entire metaverse as the next generation of the internet, the current applications are still far from enough, "said Huang Zhaoying, HTC's Senior Vice President and Global Sales and Marketing Director, in an indirect interview with reporters during the China International Fair.

According to the latest data from IDC's global AR/VR headphone quarterly tracking report, the global AR/VR headphone shipment in Q2 2023 decreased by 44.6% year-on-year, marking the fourth consecutive quarter of decline. At present, the breakthrough of XR still requires efforts.

Nowadays, the entire industry has returned to rationality, and manufacturers are more concerned about how to achieve profitability, enhance user stickiness, enrich the content ecosystem, and pay more attention to the products and content themselves in order to usher in a new round of growth, and at the same time to better respond to the challenges of new competitors such as Apple. "Industry analysts pointed out.

Huang Zhaoying also expressed the same view on this. This is also why we directly invest various resources to help many partners create different types of content and applications, which HTC has always been committed to. Huang Zhaoying further stated that in recent years, we have seen an increasing number of ToB applications, which have penetrated into various industries, such as remote collaboration, design industry, education and medical applications, and the overall industry is progressing towards diversification.

We are actively responding to the constantly changing market demand, continuously developing innovative products, expanding industry applications, and providing a more natural, free, and realistic immersive experience to meet the needs and imagination of users and customers. We look forward to establishing a diverse and rich XR and VIVERSE ecosystem, bringing stunning experiences and infinite possibilities to education, healthcare, entertainment, art, and culture, as well as more industrial fields Huang Zhaoying said.

At this CIIE, HTC brought fruitful results from years of deep cultivation in the XR industry. Through booth content, it can also be found that HTC has created multiple industry application scenarios for hardware devices, including remote office meetings, medical education, culture and art, and sports and health. According to Huang Zhaoying, the VIVEPORT platform has over 3200 scene applications.

The reporter learned from the artificial intelligence experience area specially designed for the CIIE that users can also use LBE offline large space entertainment applications in HTC's large space VR walking immersion theater, set foot on the lunar base, visit the base buildings and energy facilities, gain a deeper understanding of human life and work areas on the moon, explore the excavation, extraction, conversion and utilization of water ice, and experience interstellar round-trip of the lunar transportation hub.

Although many large domestic manufacturers are developing virtual reality devices, there are few companies like us that value the full ecosystem of content in addition to devices. In Huang Zhaoying's view, creating XR products requires both hardware device technology and software content ecology, so that users do not think they have just bought back an expensive device. We are willing to share more resources to help more developers

In terms of price, when the reporter proposed that HTC products should be positioned as high-end, it would be difficult for ordinary C-end consumers to accept from the price of several products launched, Huang Zhaoying expressed this. The high pricing of Metaverse hardware products is also one of the obstacles that people believe is difficult to open up the market for this business. Huang Zhaoying further pointed out that the Metaverse market is still in the cultivation stage, and the entire XR hardware terminal market has not yet fully opened up. I believe that with the expansion of the market, there will be some room for price exploration.

However, what we value more is product quality. If we sacrifice quality for price at the beginning, the market will also find it difficult to sustain. Based on this, we believe that the logic is to start with ToB and then go to ToC. Huang Zhaoying believes that what HTC is currently working with B-end customers can also activate C-end consumption and cultivate C-end consumers.

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