Apple executives claim to have not passed on environmental costs to consumers

On November 9th, according to foreign media, Apple Vice President Lisa Jackson stated that Apple will not charge additional fees for the widely used "environmentally friendly" technology in its consumer products.Jackson stated that Apple's market value is approximately $2

On November 9th, according to foreign media, Apple Vice President Lisa Jackson stated that Apple will not charge additional fees for the widely used "environmentally friendly" technology in its consumer products.

Jackson stated that Apple's market value is approximately $2.8 trillion, making it the most valuable listed company in the world. The company hopes to showcase a path forward that is applicable to other companies, and stated that Apple CEO Tim Cook has set the tone.

According to Jackson, Apple has been actively advocating for stricter public environmental policies among major technology companies in the United States. In September of this year, Apple supported California legislation requiring companies to report greenhouse gas emissions. Apple was also an early supporter of federal regulations requiring companies to disclose their value chain emissions, although many executives from other large American companies expressed opposition. Critics believe that achieving such goals is much easier for technology companies like Apple than for companies in energy intensive industries.

In addition, data shows that Apple's latest Apple Watch has reduced its carbon footprint by 78%, but has not reduced emissions by approximately 8 kilograms per device. Jackson responded by saying, 'We currently do not have the ability to address this, including the impact of transportation and logistics on the environment.'.


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