Foreign media: ByteDance, more than directors transferred to TikTok's US market, highlighting the control of the Chinese parent company

According to a recent report by the Wall Street Journal, since the beginning of this year, more than ByteDance executives have been transferred to TikTok's US market to take charge of the important business of this popular short video application in Europe and the United States. Some of the executives were directly transferred from Beijing to the United States

According to a recent report by the Wall Street Journal, since the beginning of this year, more than ByteDance executives have been transferred to TikTok's US market to take charge of the important business of this popular short video application in Europe and the United States. Some of the executives were directly transferred from Beijing to the United States.

Screenshot of the Wall Street Journal report

According to the report, after being transferred, these executives have mastered TikTok's advertising, human resources, commercialization, marketing, and e-commerce related businesses. Some executives also brought the Beijing team to the United States.

According to the report, the transfer of Chinese executives has caused concern of some TikTok American employees, who are worried that this series of transfers may indicate that ByteDance has greater influence on TikTok than the current public disclosure.

For these personnel changes, a TikTok spokesman said that TikTok never played down its relationship with ByteDance. In a large global organization, it is not uncommon for employees to work for different products or multiple locations throughout their careers.

The report points out that TikTok has been facing a severe situation of being banned in the United States. The US government believes that TikTok may transmit private data of US users back to China, thereby endangering US national security. For many years, TikTok has firmly denied these allegations.

In 2020, the Trump administration attempted to ban TikTok in the United States. In March 2023, the Biden government asked ByteDance to sell the shares of TikTok. TikTok actively fought against the threat of two US governments blocking and forcibly selling. But as the United States enters a new presidential election cycle, using threats to national security as an excuse to block TikTok may once again become a means for American politicians to win votes.

Some TikTok employees said that ByteDance executives had also been involved in TikTok's business from time to time, but usually only approved the budget or provided product suggestions. Earlier this year, this situation began to change. Not only were new executives transferred from ByteDance to TikTok, but ByteDance also began to participate more in TikTok's strategic issues.

In response, a TikTok spokesperson stated that the company's decisions are made by the leaders of various business departments, and TikTok has not lost autonomy.


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