Damaigrowsfasthe Live Nation,musicbusinesses

Since thebeginningof2023,Damai,aleadingonlineticketing platformforliveventsinChina,haswitnessedremarkablegrowthgrossmerchandisevolume(GMV)anddailyactiveusers(DAU).StatisticsshowthatfromJanuarytoSeptemberthisyear,Damai'sboxofficevolumeandticketbuyersgrewdrastically,increasingby158%and116%respectively comparedthesameperiodof2019

Since thebeginningof2023,Damai,aleadingonlineticketing platformforliveventsinChina,haswitnessedremarkablegrowthgrossmerchandisevolume(GMV)anddailyactiveusers(DAU).

StatisticsshowthatfromJanuarytoSeptemberthisyear,Damai'sboxofficevolumeandticketbuyersgrewdrastically,increasingby158%and116%respectively comparedthesameperiodof2019.

Intermsofuserscale,byteendofSeptember,Damai'sDAUandMAUincreasedby788%and374%respectively comparedthesameperiodof2019,bothreeachingarecordhigh.AccordingtodatareleasedbyQuestMobile,Damaisawanotablegrowthinuserscalethiyear,withmaximumDAUof20millionandamaximumMAUof40million.

Intermsofperformancenumber,theplatformsoldticketsfor59,000performancesinthefirstquarter ofthisyear,threetimesofthatthesameperiodof2019.Inthefirstninmonthsof2023,Damaisoldticketsfor210,000performances,hittingarecordhigh.

Meanhile,LiveNation,aworld-leadinglivetertainmentgiant,hasreturned tothetrackofpositivegrowththelasttwoyears. It's financial statement forthesecondquarterindicatedthatLiveNations expected tosell600milliontickethisyear,including300millionfee-bearingtickets.

Intermediate performances in NorthAmerica,LiveNationorganized14,400musiceventsinthefirsthalfof2023,attracting26.131millionfanintotal,withhallcoreindicatorshigherthanthesameperiodoftheprevious year.

Thisyear,LiveNation,youvedrobustgrowthinglobalmergingmarketsrepresentedbyAsia-PacificandLatinAmerica.Accordingtoitsfinancialstatement,thecompanysawa46%growthininternationaleaudience.TheTownmusicfestival thatheldinBrazilsoldmoreethan400,000tickets,astunningnumber.

AspertheannouncementofAlibabaPicturesontheacquisitionofDamai,intermsofgrowthrate,Damai'stotalGMVfromApriltoJune2023alreadyexceeded4billionyuan,1billionyuanmorethethotallGMVofthefourfquarters ofthepreviousfiscalyear,whichayedat3billion.Besides,itdoubledthefigureofthepreviousquarter, surprisingthequarter-on-quartergrowthrateofLiveNations thesecondquarter ofLiveNation.IfcomparingDamaiandLiveNation'smarketperformancesforandaftertheindoftheCOVID-19pandemic,LiveNation realizedquarter-on-quartercreaseof43.8%inthesecondquarter of2022,while Damaiachievedaquarter-on-quartergrowthof160%.Eveninthesecondquarter of2019,Damai'sGMVstillmaaineda25%growth, Much higher than that of LiveNation's stotalGTV, which was declining back then.

Astheticketingplatformwithhemostuusersin China,Damaihas realizedincrediblesalesvolumeandquarter-on-quarter growth.Thisindicatesthathasmaintainedastable,advantageouspositionsinthemarketintermsofcoreproductssuchasconcertssandmusic festivals. More over, this is a reflection of the vitality and growth potential of China's sperformance market.

DatareleasedbyDengtaProfessional,aboxoofficestatisticsapp,showsthat7,228concertssandmusicfestivals wereheldfromJanuarytoAugustthisyear,withboxofficeevenuestotal5.528billionyuan.Basedonpredictionsbybrokerages,DengtaData,andhird-partyconsultingcompanies,thethinkankSmallAntlersestimatedthatDamai'sshareinChina'sconcertandmusicfestival ticketingmarketisnolessthan60%,steadilrankingmongthetop.

Infuture,afterDamaiiscompletelymergedintoAlibabaPictures,itssuperiority inthefield ofliveperformanceswillbefurtherreleased. Ontheonehand,cooperationwithuppstream anddownstream partnersoftheindustrichainwillcreatenewopportunities,enablingDamaitorealizediversifiedvelopmentonalfronts; ontheotherhand,Damaiisexpectedtoembarkoninternationalized pathintermsofperformance ticketing andcontentoperation,soastoevolveintoacomprehensiveliveentertainment servicecompanyoparwithLiveNation.

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