Uncover this year's Double 11: Why has it become the coldest year in history?

This year's Double 11 seems to have lost its previous popularity, and can even be said to be the coldest year in recent years! Here, we can explore and analyze together what exactly made this supposed hot day so desolate.1

This year's Double 11 seems to have lost its previous popularity, and can even be said to be the coldest year in recent years! Here, we can explore and analyze together what exactly made this supposed hot day so desolate.

1. The cold reality of an empty purse.The overall global economy is declining, and many people are facing unemployment and salary cuts, with much less money in their pockets. The purchasing power of consumers has significantly decreased, forcing them to tighten their spending, which has also become one of the main reasons for the lackluster Double 11 this year.

2. Rational consumption concept.The crazy shopping of the past has become a thing of the past, and now consumers are more rational. With the convenience of online shopping, urgently needed items have long been resolved in daily life, and the craze for the Double 11 has gradually faded.

3. Long shopping season.Previously, the Double 11 was only a few days old, but now I am immersed in the atmosphere of discounts about a month in advance. This not only reduces consumers' purchasing desire, but also makes them choose not to purchase or return after calming down.

4. Diversion of short video platforms.The rise of short video platforms has attracted a large number of users, which has diverted some potential consumers' attention during Double 11 and diverted their enthusiasm for shopping spree.

5. Price based games.The cheap prices in the early stage of Double 11 are tempting, but once the event starts, many products will increase in price. This unscrupulous price increase strategy has made the Double 11 event lose its original appeal, and consumers are questioning discounts.

Intermediate analysis: Entering the intermediate stage of the Double 11, let's deeply analyze these reasons. Data shows that consumers' enthusiasm for shopping is gradually decreasing, and they are more focused on rational consumption and actual demand for goods. In addition, the rise of short video platforms has changed people's consumption habits, making them more focused on content and experience rather than blindly following the trend.

From the above analysis, it is not accidental that this year's Double 11 became the coldest year. The recession of the economy, the awakening of consumer rationality, the extension of the shopping season, the diversion of short video platforms, and price changes are all intertwined factors, which together constitute the cooling of this shopping storm. Perhaps this is also a warning bell, reminding us to be more rational in our consumption and not be deceived by prosperity.

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