The total box office of the 2023 summer season exceeded 8.5 billion yuan

[Global Network Technology Comprehensive Report] According to the data, at 9:50 on July 16, the total box office (including pre-sales) of the 2023 summer edition exceeded 8.5 billion yuan, and "Lost She", "In the Octagon Cage", and "Transformers: The Rise of Super Warriors" were ranked in the top three of the summer edition box office

[Global Network Technology Comprehensive Report] According to the data, at 9:50 on July 16, the total box office (including pre-sales) of the 2023 summer edition exceeded 8.5 billion yuan, and "Lost She", "In the Octagon Cage", and "Transformers: The Rise of Super Warriors" were ranked in the top three of the summer edition box office.

The summer season of movies generally counts the box office from June 1st to August 31st each year. Both in terms of the number of films arranged and the number of viewers, the summer season holds a relatively high proportion throughout the year. From the perspective of box office, according to data from the Lighthouse Professional Edition, except for 2020 and 2021, the proportion of summer sales to the total box office of that year has been over 27% in the past decade.

In fact, factors such as favorable policies, film release, and roadshow promotion have combined to create a "combination punch", which is driving the summer box office to continue to rise. On May 23, the Ministry of Finance and the National Film Administration jointly announced that in order to support the development of the film industry, special funds for the development of the national film industry will be exempted from taxation from May 1, 2023 to October 31, 2023. It is understood that this favorable policy can reduce the difficulty for producers to recoup profits and increase the probability of profitability. On the other hand, it can directly increase the revenue of cinema distribution and alleviate the pressure of cinema operation.

There is a view that more new films will choose to be released during the exemption period, and the backlog of films from the past few years will also be released in a concentrated manner. This summer season, the film supply is sufficient and the themes are rich, which will drive the box office of the summer season to continue to rise.

According to data released by the National Film Administration, as of June 30, the total box office of films in 2023 was 26.271 billion yuan, an increase of 52.91% compared to the same period in 2022. Among them, domestic films grossed 19.944 billion yuan, accounting for 75.92% of the total national box office; The total number of viewers nationwide is 604 million, an increase of 51.76% compared to the same period in 2022.

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