Double 11: A Never-Ending Carnival: From Numbers to HeartsFrom a single day to a whole month, the Double 11 shopping spree has stretched longer and longer, to the point that on November 11th itself, many consumers' first reaction was: "Isn't Double 11 over yet?" Indeed, ubiquitous shopping app pop-ups, coupons and red envelopes covering all product categories, live streams filled with impassioned or soothing introductions, and the constant stream of bills and deliveries, have become the backdrop and white noise of the past month seemingly tireless, they've collectively constructed the "longest ever" Double 11. Even though specific GMV figures are no longer displayed, the platform still routinely publishes its performance report:Taobao, as of 24:00 on November 11th, saw 589 brands achieve over 100 million yuan in sales during the entire period, a 46...