The AIGC and Large Model Era: QuestioningLeading High-Quality Development in the Network Audio-Visual Industry

The AIGC and Large Model Era: QuestioningLeading High-Quality Development in the Network Audio-Visual IndustryAs AIGC (Artificial Intelligence Content Generation) and large language models profoundly reshape our work and livesa single sentence can generate images, create videos, and provide answerswhat is the irreplaceable value of humanity? Feng Shengyong, Director of the Network Audio-Visual Program Management Department of the State Administration of Radio and Television, shared his in-depth reflections on this question at the "AIGC and Large Model Industry Application Forum." He pointed out that we are in an era of rapid technological advancement, with artificial intelligence technology, driven by the "three engines" of data, algorithms, and computing power, changing people's production, lifestyles, and even thinking patterns at an unprecedented rate

The AIGC and Large Model Era: QuestioningLeading High-Quality Development in the Network Audio-Visual Industry

As AIGC (Artificial Intelligence Content Generation) and large language models profoundly reshape our work and livesa single sentence can generate images, create videos, and provide answerswhat is the irreplaceable value of humanity? Feng Shengyong, Director of the Network Audio-Visual Program Management Department of the State Administration of Radio and Television, shared his in-depth reflections on this question at the "AIGC and Large Model Industry Application Forum." He pointed out that we are in an era of rapid technological advancement, with artificial intelligence technology, driven by the "three engines" of data, algorithms, and computing power, changing people's production, lifestyles, and even thinking patterns at an unprecedented rate. From the large language model era ushered in by ChatGPT, to the multi-modal breakthrough of text-to-video achieved by Sora, and to the "high-efficiency, low-cost" Chinese solution for global AI development provided by DeepSeek, AI technology is developing at an unprecedented speed and is widely applied to various aspects of the network audio-visual field, including program planning, content production, personalized recommendations, and operation and promotion. This significantly improves creative efficiency, enriches the industry ecosystem, and injects strong momentum into the innovative and intelligent development of the industry.

However, while enjoying the benefits of technological progress, we must address a crucial question: how can we ensure that AIGC becomes a catalyst, not a replacement, for the network audio-visual industry? Feng Shengyong believes the answer lies in "questioning." He noted that questioning is the starting point of cognition and thinking; every leap in human civilization and technology begins with crucial questions. The history of scientific development is essentially the history of humanity's continuous questioning and exploration driven by curiosity. The answers to all questions already exist in nature; the key is whether we can identify problems and ask the right questions. He emphasized that the era where "asking a question is often more important than solving a problem" has arrived, with questioning serving as the "compass" guiding us towards the future.

In Feng Shengyong's view, questioning is not only the primary mode of human-computer interaction today but also the key skill to leading development and controlling the future. It is both a capability and wisdom, the "golden key" to unlocking treasures. Without questions, there are no answers; without good questions, there are no good answers. In the AI era, the more insightful the questions asked, the better the answers generated; the more creative the questions, the more ingenious the answers. A good question can guide AI to generate more accurate and valuable results, helping us better solve problems. Only those who can ask good questions can better utilize AI, maximize its potential, and make technology truly serve humanity. Therefore, he concludes that questioning is the "compass" guiding us towards the future; questioning is the act of pioneering, and problems define direction. The value of a question far outweighs the value of its answer. AI can understand the questions posed, but it "knows what but not why." Only by continuously asking questions can humanity continuously explore and innovate, discovering more possibilities; only by continuously asking good questions can humanity obtain better and better answers and steadily move towards the future.

How should the network audio-visual industry respond to the AIGC wave? Feng Shengyong believes that in this new era where "questioning ability" determines the height of the industry, the network audio-visual industry must adopt the posture of a "questioner" to define rules, lead change, and pioneer the future. He proposed three principles:

1. Value as an Anchor: Being a Questioner with Direction.

Questioning signifies direction and represents value choices. The wheels of technology roll forward, but the steering wheel must be firmly held in human hands. Humans must progress alongside artificial intelligence, and humans must lead. Network audio-visual media is not only a carrier for the dissemination of audio-visual content but also a main battleground for promoting socialist core values and transmitting positive social energy. It is the shared spiritual home of hundreds of millions of people, and value orientation is the lifeline of the network audio-visual industry. The network audio-visual industry should use questioning to calibrate its direction, diligently contemplating questions such as: "Does the content generated by AIGC convey positive energy?" and "Does the application of AIGC technology benefit the people?" It must clearly define the main proposition of "who to serve and why to create," always upholding upward and virtuous values as its fundamental pursuit. It should continuously position the industry's value coordinates, ensuring that the fruits of technological innovation truly benefit the public, and strive to build a beautiful future centered on people and intelligent benevolence, never becoming a slave to technology and algorithms. This requires industry practitioners to always uphold value bottom lines, integrating socialist core values into all aspects of AIGC technology application to ensure it serves the people and benefits society.

2. Creativity as the Core: Being a Questioner with Skill.

Questioning is the source of creativity, and creativity is the soul of art. We should persist in using questioning to stimulate creativity, constantly seeking answers to questions such as: "How can AIGC be used to achieve innovative upgrades in artistic expression?" and "How can we use AIGC to break the mold of content homogenization?" Using the flint of questions to ignite the spark of creativity, we must position creativity as the industry's core competitiveness, fully leveraging the unique advantages of network audio-visual media's combination of "art + technology," and actively promoting the deep integration and application of AIGC in the network audio-visual field. Faced with the opportunities and challenges brought by AIGC, the network audio-visual industry needs to actively explore and fully utilize AIGC technology in artistic creation to enhance the artistry and innovation of content and avoid content homogenization. This requires industry practitioners to possess keen insight and rich imagination, skillfully using AIGC technology to improve creative levels and create audio-visual works with greater artistic value and cultural connotation.

3. Safety as a Shield: Being a Questioner with Bottom Lines.

Questioning is not only related to development but also to bottom lines. The wave of AIGC has arrived, bringing with it both the surging power of innovation and unprecedented risks and challenges. The network audio-visual industry should insist on using questioning to promote safety, closely pursuing questions such as: "How can we prevent AIGC from generating false information?" and "How can we protect user privacy in AIGC technology applications?" It must proactively identify and accurately recognize risks and hidden dangers in development, jointly creating a fair and orderly development environment, and safeguarding public interests. The application of AIGC technology also presents numerous risks and challenges, such as the spread of false information and user privacy leaks. The network audio-visual industry needs to strengthen supervision, formulate relevant regulations, and actively explore effective technical measures to prevent and mitigate these risks, ensuring the safety and reliability of AIGC technology applications. This requires the industry to strengthen self-discipline, actively assume social responsibilities, establish and improve safety guarantee mechanisms, and jointly maintain network security and social stability.

In his concluding remarks at the forum, Feng Shengyong summarized that in this new era where "questioning ability" determines the height of the industry, the network audio-visual industry must find answers through questioning and embrace the future through exploration. Using problems as torches to illuminate the path forward, it must bravely stand at the forefront of the times, seize development opportunities, jointly write a new chapter of high-quality development in network audio-visual media, and make new and greater contributions to building a strong cultural nation. Faced with the profound changes brought about by AIGC, the network audio-visual industry can only thrive in future competition by actively embracing change and responding to challenges with critical thinking and an innovative spirit, thus contributing to the building of a strong cultural nation. This requires industry practitioners to continuously learn, improve their capabilities, and actively adapt to the development of new technologies and new industries, contributing their wisdom and strength to the high-quality development of the network audio-visual industry.

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