VeevaChinaCRMSuite: A Digital Engine Empowering Commercial Excellence for Chinese Pharmaceutical Companies

VeevaChinaCRMSuite: A Digital Engine Empowering Commercial Excellence for Chinese Pharmaceutical Companies

VeevaChinaCRMSuite: A Digital Engine Empowering Commercial Excellence for Chinese Pharmaceutical CompaniesIn the current phase, accelerating digital innovation, adopting advanced technologies, and building efficient digital systems to achieve the goal of double improvement in efficiency and effectiveness ("two rises") and cost reduction ("one decline") has become a core strategy in pharmaceutical commercial operations. To assist Chinese pharmaceutical companies in achieving this goal, Veeva Systems, a leading cloud software provider for the life sciences industry, announced the renaming of its new generation commercial excellence marketing platform, VeevaChinaSFA, to "VeevaChinaCRMSuite" at the "2024 Veeva China Business Summit" on October 24th...