Free Game Strategy Pays Off! Epic Games Founder: Lower Costs and Developer Incentives
Free Game Strategy Pays Off! Epic Games Founder: Lower Costs and Developer IncentivesIn a recent media interview, Tim Sweeney, founder and CEO of Epic Games, revealed that the company's long-standing strategy of giving away free games, known as "giveaways," has been a resounding success. Since its launch in late 2018, the Epic Games Store has attracted a large number of Steam users to install its game launcher by offering a plethora of free games, including titles like Grand Theft Auto 5 and Civilization 6...