Summer Box Office Slump: Lack of Blockbusters and Declining Audience Interest

Summer Box Office Slump: Lack of Blockbusters and Declining Audience Interest

Summer Box Office Slump: Lack of Blockbusters and Declining Audience InterestA recent report by Maoyan Research, "2024 Summer Film Data Insights," reveals that the 2024 summer box office experienced a significant downturn, plummeting 44% year-on-year. Total audience attendance also halved, with the scarcity of blockbuster films being the primary factor for the market slump...