China's PC Market Slumps While Tablet Sales Surge: AI Technology Could Be the New Engine for PC Growth

China's PC Market Slumps While Tablet Sales Surge: AI Technology Could Be the New Engine for PC GrowthThe latest market report from research firm Canalys indicates that PC shipments (including desktops, laptops, and workstations) in mainland China declined by 6% year-on-year in the second quarter of 2024, reaching a total of 9.1 million units

China's PC Market Slumps While Tablet Sales Surge: AI Technology Could Be the New Engine for PC Growth

The latest market report from research firm Canalys indicates that PC shipments (including desktops, laptops, and workstations) in mainland China declined by 6% year-on-year in the second quarter of 2024, reaching a total of 9.1 million units. Despite numerous challenges, different device categories exhibit contrasting market performance. In stark contrast to the PC market's slump, the tablet market experienced robust growth during the same quarter, witnessing a 20% surge in sales, reaching 7.8 million units.

Canalys analysts point to the rising prevalence of tablets and online promotional campaigns as key drivers behind the tablet market's growth. Tablets excel in portability and versatility, making them highly sought-after by students, office workers, and families.

The report further predicts that while the tablet market is expected to grow by 9% in 2024 and the PC market is projected to decline by 4%, this unfavorable trajectory is poised for improvement in the future. Canalys anticipates a year-on-year growth of 12% in PC shipments by 2025, driven by economic recovery and technological innovation. Meanwhile, tablet shipments are expected to maintain a modest 1% increase.

However, the rapid advancement of AI technology is unveiling new possibilities for PC devices, emerging as a potential new growth driver for the PC industry. Canalys' latest projections reveal that the penetration rate of AIPC in Greater China will reach 13% by 2024, continuing to climb in the coming years, hitting 37% by 2025 and 62% by 2027.

This trend underscores AI technology's growing significance as a driving force in the PC industry, prompting manufacturers to accelerate technological innovation and product iteration. In the face of shifting market dynamics and technological trends, manufacturers should remain attentive to evolving market demands, accelerate technological innovation, and prioritize market expansion and differentiated competition strategies.

For consumers, rational evaluation of the advantages and disadvantages of various technological products and leveraging AI tools to enhance work effectiveness and quality of life will be crucial in navigating future challenges.

In conclusion, China's PC market experienced a downturn in the second quarter of 2024, while the tablet market witnessed a surge. The rapid advancement of AI technology presents fresh opportunities for the PC industry and is expected to serve as a significant driving force in the coming years, propelling market revival and growth.

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