Tianwang Watches Partners with Alibaba's AI Digital Human, Lili, to Usher in a New Era of Metaverse Marketing for Domestic BrandsRecently, watch brand Tianwang Watches officially announced its first digital spokesperson Lili, an AI digital human independently developed by Alibaba Entertainment and released a Lunar New Year promotional video starring Lili. This marks Tianwang Watches' official entry into the metaverse marketing arena and its exploration of new paths for brand rejuvenation and broader appeal through collaboration with a domestically produced digital human...

The Social Empire of Children's Watches: The Rise of Xiaotiancai and Our ReflectionsLooking at a child's wrist adorned with a "high-end" smart watch, who would have thought this small piece of hardware would become a hotbed for social interaction? To countless parents, this is even more worrisome than social media platforms on smartphones!Once a child enters this Xiaotiancai social world, it's hard to escape. The watch circle is abuzz with strategies for becoming a "big shot," and competition for power between old and new groups rages on...

Gen Z Watches TV? It's More Than Just Watching Shows, It's a Social and Entertainment HubIn the digital age, Gen Z, as the emerging consumer force, is shaping the market with their consumption behaviors and preferences. Recently, a report titled "Gen Z TV Viewing Habits and Consumption Insights," jointly released by Red Star News and Red Star Think Tank, delves into the TV usage habits and consumption preferences of Gen Z, revealing the new roles TV plays in their lives...