Tianwang Watches Partners with Alibaba's AI Digital Human, Lili, to Usher in a New Era of Metaverse Marketing for Domestic Brands

Tianwang Watches Partners with Alibaba's AI Digital Human, Lili, to Usher in a New Era of Metaverse Marketing for Domestic BrandsRecently, watch brand Tianwang Watches officially announced its first digital spokesperson Lili, an AI digital human independently developed by Alibaba Entertainment and released a Lunar New Year promotional video starring Lili. This marks Tianwang Watches' official entry into the metaverse marketing arena and its exploration of new paths for brand rejuvenation and broader appeal through collaboration with a domestically produced digital human

Tianwang Watches Partners with Alibaba's AI Digital Human, Lili, to Usher in a New Era of Metaverse Marketing for Domestic Brands

Recently, watch brand Tianwang Watches officially announced its first digital spokesperson Lili, an AI digital human independently developed by Alibaba Entertainment and released a Lunar New Year promotional video starring Lili. This marks Tianwang Watches' official entry into the metaverse marketing arena and its exploration of new paths for brand rejuvenation and broader appeal through collaboration with a domestically produced digital human. In addition to Lili, Yuan Yi, another AI digital human independently developed by Alibaba Entertainment, also appeared in other promotional posters for Tianwang Watches, jointly supporting the brand's Lunar New Year marketing campaign. This collaboration encompasses three innovative forms: print posters, promotional videos, and songs. Lili will also make her debut simultaneously on online platforms and in offline stores, showcasing a novel brand promotion model.

The collaboration between Tianwang Watches and Alibaba Entertainment is not a simple endorsement deal, but a deep integration of the two parties' brand philosophies and marketing strategies. Tianwang Watches chose Lili as its spokesperson because of the AI technological innovation it represents and its potential to reach younger consumer groups. In the promotional posters, Lili wears Tianwang Watches' Lunar New Year flagship product the "Golden Label Sending Blessings" mechanical watch pair. Her realistic skin texture and vivid facial expressions are almost indistinguishable from a real person, fully demonstrating the maturity and expressiveness of current AI digital human technology. This not only provides viewers with a completely new visual experience but also imbues Tianwang Watches' products with a more technologically advanced and fashionable image.

A person in charge of Alibaba Entertainment's digital human business stated that this collaboration aims to use digital human technology to help domestic brands achieve cross-border breakthroughs and convey unique brand concepts. This not only reflects Alibaba Entertainment's confidence in digital human technology but also showcases its determination to promote the development of domestic brands and help Chinese brands go global. Through collaborations with well-known domestic brands like Tianwang Watches, Alibaba Entertainment can further expand the application scenarios of digital human technology, accumulate more practical experience, and thus promote the application and development of digital human technology in more industry sectors.

Tianwang Watches' brand representatives stated that choosing to collaborate with Lili is a bold attempt by the brand to apply AI technological innovation. They believe that Lili can effectively expand the brand's influence among young people, help the brand expand its consumer base, and enhance brand recognition and reputation among younger consumers. This aligns perfectly with Tianwang Watches' brand strategy of actively embracing new technologies and keeping up with the times. Through collaboration with digital humans, Tianwang Watches can not only attract the attention of young consumers but also enhance its brand image and create a more technologically advanced and fashionable brand label.

The success of this collaboration further confirms the booming development trend of the digital human industry. According to the report "China AI Digital Human Market Status and Opportunity Analysis, 2022" published by IDC, the Chinese virtual digital human market is experiencing rapid growth, and is expected to reach 10.24 billion yuan by 2026. In the domestic market, the application scenarios of digital humans are mainly concentrated in advertising marketing, e-commerce live streaming, etc. Digital spokespersons have become a new choice for many companies to expand their markets and enhance their brand influence. The collaboration between Tianwang Watches and Lili is a typical example of this trend, signifying that digital humans will play an increasingly important role in future brand marketing.

The collaboration between Tianwang Watches and Alibaba Entertainment is more than just a simple business partnership; it is a bold exploration of future marketing models. By combining advanced AI technology and innovative marketing concepts, both parties have jointly provided audiences with a brand-new brand experience. As Tianwang Watches' first digital spokesperson, Lili's outstanding performance in promotional videos and posters demonstrates the enormous potential of digital human technology in the marketing field. In the future, Tianwang Watches plans to collaborate with Lili in music, short videos, and other fields to further explore more possibilities for digital human empowerment of brand marketing. This will provide valuable experience for other brands and promote the continuous innovation and development of digital human technology in the marketing field.

The success of this cross-border collaboration also provides a reference for other domestic brands. In the increasingly fierce market competition, brands need to constantly innovate and explore new marketing models to better reach their target consumers. As an emerging technology, digital human technology provides unprecedented opportunities for brand marketing. By collaborating with digital humans, brands can better communicate with young consumers, enhance their brand image, and ultimately enhance their brand value.

The collaboration between Tianwang Watches and Lili is undoubtedly a successful attempt at the integration of domestic brands and digital human technology. It not only brought Tianwang Watches a new marketing model and broader market coverage but also set a good example for other brands. With the continuous development and maturity of digital human technology, more brands will join the ranks of digital human marketing in the future, jointly promoting the prosperous development of the digital human industry. This collaboration also indicates that digital humans will become an indispensable part of future brand marketing, bringing new vitality and infinite possibilities to brand marketing.

Tianwang Watches' choice to collaborate with Alibaba Entertainment also reflects the company's emphasis on technological innovation and its accurate judgment of future market trends. This is not only a successful marketing case but also a positive exploration of the future direction of market development. Through its collaboration with Alibaba Entertainment, Tianwang Watches has not only enhanced its brand image but also expanded its market coverage, laying a solid foundation for the brand's future development.

In short, the collaboration between Tianwang Watches and Lili marks a solid step forward for domestic fashion brands in the field of metaverse marketing. This innovative attempt has brought new ideas and methods to brand marketing and provided a new direction for the future development of the digital human industry. In the future, we expect to see more brands combine with digital human technology to create more amazing marketing cases. The success of this collaboration will undoubtedly encourage more brands to embrace digital human technology, jointly promoting the booming development of the digital human industry and contributing to the rise of Chinese brands. The collaboration between Tianwang Watches and Alibaba Entertainment also provides a case study for other companies, offering new possibilities for future brand marketing exploration. The success of this collaboration will further promote the application of digital human technology in marketing and bring more innovation and transformation to future brand marketing models.

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