ByteDance's 2024 Governance Report: Commitment and Practice in Safeguarding a Clear and Healthy Online Space

ByteDance's 2024 Governance Report: Commitment and Practice in Safeguarding a Clear and Healthy Online SpaceIn 2024, the challenges posed by the information explosion era have become increasingly severe. The proliferation of misinformation, cyberbullying, online scams, and low-quality content has seriously disrupted online order and jeopardized users' physical and mental health and property safety

ByteDance's 2024 Governance Report: Commitment and Practice in Safeguarding a Clear and Healthy Online Space

In 2024, the challenges posed by the information explosion era have become increasingly severe. The proliferation of misinformation, cyberbullying, online scams, and low-quality content has seriously disrupted online order and jeopardized users' physical and mental health and property safety. To address this, ByteDance has released its 2024 Governance Report (hereinafter referred to as the "Report"), comprehensively showcasing the platform's efforts and achievements in maintaining online ecological security. This report not only details the platform's numerous measures in combating online chaos but also reflects ByteDance's determination and practice in safeguarding a clear and healthy online space.

I. Resolutely Combating Misinformation to Build a Safe and Reliable Information Environment

In the digital age where distinguishing truth from falsehood is difficult, the speed and scope of the spread of false rumors are alarming. They not only disrupt social order but also severely impact individual lives. ByteDance deeply understands the seriousness of this issue and is committed to building a safe and reliable information dissemination environment.

The Report shows that in 2024, ByteDance intercepted over 5 million pieces of misinformation and banned over 47,000 accounts engaged in rumor-mongering and spreading rumors. This number powerfully demonstrates the platform's determination and effectiveness in combating misinformation.

To effectively curb the spread of misinformation, ByteDance has implemented a series of comprehensive measures:

• Strengthening Rumor Interception Mechanisms: The platform continuously improves its rumor knowledge base, provides professional training for reviewers, and establishes a rumor information-sharing mechanism to intercept the publication and spread of misinformation at the source. This requires not only strong technical support but also continuous investment and refined management. Continuous technological iteration enables the platform to identify and intercept misinformation faster and more accurately. Meanwhile, improved review mechanisms and professional training ensure that reviewers can conduct content review efficiently and accurately. The rumor information-sharing mechanism further improves the platform's response efficiency, forming a highly efficient collaborative system.

• Strengthening Debunking Education to Enhance Users' Discernment: ByteDance recognizes that relying solely on technical means to intercept is insufficient; improving users' ability to discern information is also crucial. To this end, the platform actively carries out debunking education, such as establishing an online "Debunking Classroom" to teach users information identification skills in an easy-to-understand manner; releasing creative governance animations like "A Dog's Day" and "Fire" to vividly illustrate the harms of misinformation; and collaborating with experts and science communicators to launch the "ByteDance Speaks Truth" public welfare campaign, leveraging the influence of authoritative figures to improve users' ability to identify information. Through various forms of educational guidance, the platform helps users enhance their information literacy and distinguish right from wrong in the flood of information.

The implementation of these comprehensive measures has effectively curbed the spread of misinformation, maintained the platform's healthy ecosystem, and created a safer and more reliable information environment for users.

II. Strictly Cracking Down on Cyberbullying and Online Scams to Protect User Rights

Cyberbullying and online scams not only infringe upon users' rights but also severely affect their physical and mental health. ByteDance attaches great importance to online security and actively takes measures to protect users' safety and interests.

In preventing and governing cyberbullying, ByteDance continuously improves product functions such as "one-click protection" and comment permission settings, empowering users with more autonomy and effectively reducing the occurrence of cyberbullying. Additionally, the platform has integrated with Douyin's psychological care team to provide psychological counseling for users suffering from negative emotions such as cyberbullying, helping them overcome their difficulties. In 2024, the platform handled over 300 million pieces of unfriendly content, making a positive contribution to maintaining a harmonious and stable online environment.

Regarding online scams, ByteDance adheres to the principle of "early identification, multiple interceptions, multiple prompts, and rapid intervention," using technical and operational means to enhance governance efficiency and working closely with public security departments to strengthen anti-fraud publicity and education. In 2024, the platform cumulatively banned over 170,000 violating accounts and issued over 25.48 million risk alerts to users. This fully demonstrates the platform's emphasis on user rights and its determination to protect user safety. The upgrading of technical means and cooperation with public security departments have formed a multi-layered, three-dimensional anti-fraud defense line, minimizing fraud risks.

III. Governing Homogenous Content and Low-Quality AI Content to Enhance Content Quality

Content quality is the cornerstone of the platform's healthy ecological development. To address issues such as homogenous content, low-quality AI content, and online water armies, ByteDance has implemented a series of measures for special governance.

The platform uses methods such as adding AI identification tags, strengthening content identification models, and tightening account management regulations to effectively identify and punish homogenous content, low-quality AI content, and online water armies. The Report shows that in 2024, the platform penalized over 7.81 million pieces of homogenous content, handled over 930,000 pieces of low-quality AI content, and intercepted over 15 billion instances of fake traffic. These figures reflect the platform's strict requirements for content quality and its adherence to high-quality content.

The application of AI technology in content creation is becoming increasingly widespread, but it has also brought new challenges: the proliferation of low-quality AI content has reduced the overall content quality of the platform. ByteDance uses technical means to identify and punish low-quality AI content, ensuring the quality of platform content and user experience. At the same time, the platform also encourages original content creation and supports high-quality content creators to form a benign competition mechanism.

IV. Continuous Efforts to Jointly Build a Clear and Healthy Online Space

A ByteDance spokesperson stated that platform governance is a long-term and complex undertaking, but ensuring user peace of mind and social tranquility is the platform's original intention and responsibility in strengthening the establishment of a high-quality ecosystem. "We are willing to work together with multiple parties to contribute to building a green, harmonious, and healthy online environment." This is not only ByteDance's commitment but also the shared responsibility of all online platforms. Building a healthy and positive online environment requires the joint efforts of platforms, users, and all sectors of society. Only by forming a combined force can we create a clearer and more harmonious online space.

The release of ByteDance's 2024 Governance Report not only showcases the platform's efforts and achievements in maintaining online security but also demonstrates the platform's social responsibility. In the future, ByteDance will continue to adhere to a user-centric approach, continuously improve its governance mechanisms, and contribute to building a safer, healthier, and more orderly online environment. Continuous improvement and continuous innovation will be the core direction of ByteDance's future online governance work.

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