Tianwang Watches Partners with Alibaba's AI Digital Human, Lili, to Usher in a New Era of Metaverse Marketing for Domestic BrandsRecently, watch brand Tianwang Watches officially announced its first digital spokesperson Lili, an AI digital human independently developed by Alibaba Entertainment and released a Lunar New Year promotional video starring Lili. This marks Tianwang Watches' official entry into the metaverse marketing arena and its exploration of new paths for brand rejuvenation and broader appeal through collaboration with a domestically produced digital human...

LiLi, the digital human from Alibaba's Entertainment Media Group, made her reality TV debut on Youku's popular variety show "The Box Cat", sparking online discussions. Following her role as "Erzhuang" in the animated series "Under One Person", LiLi is the first hyper-realistic digital human to participate in a live-action reality show in China...