On June 21st, Li Yaping, Deputy General Manager of Cainiao International Express Business Unit, mentioned in a live sharing at the Asia Logistics Biennale that at present, there are a large number of merchants and brands that still need cost-effective and highly deterministic logistics services, as well as top merchants and brands that pay more attention to brand value, brand image, and logistics services closer to refined supply chain management, Cross border logistics needs to adapt to development and enter a new era. She said, "From selling goods to seizing the market, to expanding categories, and now to expanding brands, the difficulty and complexity continue to deepen...