High end business battles often adopt the most simple approach

Who could have imagined that a business war triggered by a 79 yuan eyebrow pencil had stirred up the entire domestic product circle?Online live streaming has welcomed numerous domestic "eye-catching packages":Entering the live broadcast room of Hongxing Erke, the host is eating instant noodles with white elephants; The anchor of White Cat had not yet been found, so he hired a White Cat and placed the product wherever the cat went; Yu Meijing even registered a live streaming account overnight, and the chairman personally danced on the stageGuangdong Commercial War: Watering the Fate Tree of Opponents;Fujian Commercial War: Replacing the Wealth God with Ultraman;Shanghai Business War: Destroying the coffee machine of the other company;Anyone who looks at it has to say that high-end business battles often adopt a simple approach.Contemporary Business War: Absurd but PlainIn contemporary cool literature, handsome and handsome CEOs usually don't say much, with a "three point cold, three point mocking, and four point casual" attitude

Who could have imagined that a business war triggered by a 79 yuan eyebrow pencil had stirred up the entire domestic product circle?

Online live streaming has welcomed numerous domestic "eye-catching packages":

Entering the live broadcast room of Hongxing Erke, the host is eating instant noodles with white elephants; The anchor of White Cat had not yet been found, so he hired a White Cat and placed the product wherever the cat went; Yu Meijing even registered a live streaming account overnight, and the chairman personally danced on the stage

Guangdong Commercial War: Watering the Fate Tree of Opponents;

Fujian Commercial War: Replacing the Wealth God with Ultraman;

Shanghai Business War: Destroying the coffee machine of the other company;

Anyone who looks at it has to say that high-end business battles often adopt a simple approach.

Contemporary Business War: Absurd but Plain

In contemporary cool literature, handsome and handsome CEOs usually don't say much, with a "three point cold, three point mocking, and four point casual" attitude. Whenever they open their mouths, just a few words can stir up the financial market.

However, reality is far from fiction,The more high-end commercial warfare, the more plain and outrageous it becomes.

• The First Essence of Business War: Abandoning Qualities

For example, taking down the other party's fortune tree, killing their beloved feng shui fish, or stabbing their villains.

On the issue of how to increase the market share of one's own products, as long as one gives up their quality, they can do things painlessly:

"Jingjing" is actually the famous "Xiehe" in the past. However, after the trademark was falsely registered and the name was lost, the lawsuit was also lost, and the name had to be changed to Jingjing.

As a true Concord, whose name was stolen and he lost the lawsuit, its current state is very crazy. When it sees one after another, netizens jokingly claim that "a dog passing by his Weibo will be slapped twice".

Careful yet bold in opening up the market: taking on commercial warfare as a proxy.

Netizen: Your name has been stolen, and you are still fighting for the business war?

• Proficient in using tea science

In the real world commercial war, Niu people are proficient in the "Legend of Zhen Huan", and each person is a "master of tea art", proficient in techniques such as the strange energy of yin and yang, pointing mulberry leaves and cursing locusts, openly praising and secretly belittling, and falling into a well and throwing stones.

To promote the "Tea Language", it is necessary to mention the well-known grassroots brand "Snow King".

At the beginning, Lucky's "raw coconut latte" made a big splash in the beverage industry. Soon after, "Snow King" launched "coffee coconut", with a very thought-provoking copy: "Raw coconut latte, I also have coconut

In the relevant popular comment section, there are always netizens who start to look strange with the other party's chain store ID and avatar.

After "Snow King" and the postal service jointly signed, things reached a climax:

Netizens wrote a short essay in the tone of "Snow King":Dear Rui, when you see this letter, I have already landed

How many people started using CP for this.

Unexpectedly, Rui Xing turned around and announced to the Maotai official.

The business wars of several brands have been transformed into a bloody idol drama by netizens:

There are "green tea" with strange and arrogant emotions, as well as "scumbags" with co branding, and "heart changing people" who are infatuated and wrongly paid.

Passersby said: Your circle is really chaotic, netizens are idle.

In business and tea studies, the most outstanding instant attack effect is "shopping mall oil pouring". When falling at home, how to pour oil according to the bottom line and handle it well to make the audience not dislike it is clearly a knowledge.

Not long ago, a well-known shampoo brand collapsed due to spokesperson issues. Bee Flower seized the opportunity to secretly rub and pour oil, while promoting itself: "If I don't have the money to hire a spokesperson, I won't collapse

The pouring of oil from Bee Blossom was not directly contested by anyone, while Hema and Sam can be considered experts in the game and had close contacts.

As a rising star, Hema almost always used Sam as a benchmark from the beginning.In August of this year, there was a price war centered around Sam's popular online product, Durian Thousand Layers.

Of course, Hema took the lead. Sam's durian thousand layer was originally priced at 128 yuan, while Hema presented the same model and marked it with a "mountain moving price" of 99 yuan. Later, Sam fought back and successfully lowered the price to the 79 yuan range.

This is not over yet. In the battle of moving mountains, Hema also invited "Cerro Ultraman" to assist in the battle, attempting to use the "power of light" to quickly occupy consumers' circle of friends and achieve great success.

According to observations, Hema's plan to move mountains is a long-term strategy, which is followed by the plot of the "Mountain Moving Bus" passing by Sam to plot a plot of misconduct.

Faced with this type of tea art price war, consumers only want to say:

I am willing to exchange 10 pounds of fat for the mountains and boxes, and the two families will never shake hands and make peace

• Business warfare is also physical labor

In fact, good physical strength and courage are also essential qualities for participating in contemporary business wars.

Want to know about the trade secrets of your family? There is nothing faster and more effective than the chairman personally flipping through the walls of the factory area and using his phone to click and take photos.

What is the most important thing about martial arts mobile games? That must be restoring the blood of the Jianghu.

So, two well-known martial arts mobile game creation teams in China directly engaged in a fierce battle in the cafeteria of the park. Winning the battle would consume the opponent's work and combat power during their recovery period, and a draw would achieve a peaceful friendship between the two teams.

CFOCEO

Memories of business battles, familiar recipes

Most of everyone's impressions of business warfare come from TV dramas: elites in suits, leather shoes, and gold rimmed glasses, dominating the market.

The lines contributed by these business elites are also very high-end and atmospheric, with words such as "operational leverage", "model assumption", "if you go long, I will go short". Their actions are either manipulating stocks or sending commercial spies, either turning the tide to save the company from fire or water, or successfully defeating competitors and annexing their market share.

Netizens summarize that commercial warfare in movies and TV dramas is illegal and deadly, and it is the degree to which Yaoyao is always ready to take over economic crimes, commercial crimes, and criminal crimes such as murder and arson.

This has to mention the pinnacle of Chinese business drama, "Genesis".

The "three levels of crossing" in this drama is unanimously regarded by netizens as an epic stage of business warfare, with each stage progressing step by step, making people feel exhilarating.

The first level: The protagonists Xu Wenbiao and Ye Rongtian spread the news that Ye Xiaoli, the chairman of Mingdian Group, was in poor health, leading to a sharp drop in Mingdian's stock price. Huo Jingliang, the leader of Huo Group, took the opportunity to snipe and purchase Mingdian's stock at a low price.The protagonist team took Lao Huo's ride and waited for the stock price of Mingdian to rise before selling.

Afterwards, in the second round, Huo's stock price rose with Mingdian. Huo Jingliang announced a comprehensive acquisition of Mingdian, and the protagonist group sold Huo's shares short, leaving him without funds to acquire. Ye Xiaoli took the opportunity to announce a comprehensive acquisition of Huo Shi.

In the third level, the protagonist group once again bought Huo's stock. When Ye Xiaoli counterattacked Huo's and let Huo's stock price rise, the protagonist group sold at a high point again, earning a lot of money.

Xu Wenbiao meticulously plans to pass the "three levels" in Genesis

The plot of the entire 3 episodes is planned by Xu Wenbiao in the main character group, and the main character group, Huo Shi, and Ye Jia engage in multiple battles. Although both Huo Shi and Ye Jia are designed and utilized by the main character group, the strategic response of the two commercial giants in the drama is also very exciting and full of tension.

How many netizens, when reviewing the "three levels", would sincerely praise: Bull!

In contrast, in another classic of business warfare, "The Big Times," Ding Crab, who had no education or culture, achieved a huge profit of 2 billion yuan in one go by using the methodology of "abandoning others and going against them" to indiscriminately punch and kill the old master, defeating the top students who graduated from a prestigious American school and were proficient in mathematics but failed to snipe him twice.

The plot is crazy, seemingly illogical, but it highlights the magic of the market.

The "Three Passes" is a strategic confrontation in commercial warfare, and "The Great Era" is a microcosm of human desires in commercial warfare, which deepens the various choices made after the breeding of desires.

It is interesting that in addition to the "high-end business wars" mentioned above, there are also many strange and bloody business wars in some literary, film and television works.

In urban cool articles, at least half of the male protagonists who have opened golden fingers, the starting funds for the commercial war are from antique resale, and then find the right track to "leverage",By leveraging 500 million yuan, the next time we leverage 5 billion yuan, we will gain a commercial empire worth 10 billion yuan.

Shuang is refreshing, and the author does not consider the adverse impact of such a large amount of capital transfer on banks, financial audits, upstream and downstream industries, and other parties.

For a moment, I didn't know whether to cherish the screenwriter or the audience.

But then again, for the melon eating masses, it doesn't matter how bloody the business wars in novels and TV dramas are, as everyone's lives are not affected.

If we return to reality, we have only one simple wish:I hope all bosses in the business war can improve product quality and lower product prices!

Author: Zhimo. Source: Upstream Studio (ID: heyupflow).

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