Shenzhou Car Rental Mid Autumn Festival Eleven Big Data: Hub Networks Boost "Big Transportation+Landing Rental" Orders Increase by Over 300%

Driven by multiple factors such as long vacations, home visits, parent-child vacations, and cross city performances, this year's "National Day" has reached a new high in popularity, and the tourism market has ushered in the most concentrated and released travel craze in recent years. According to the data center of the Ministry of Culture and Tourism, 826 million domestic tourists will travel during the Mid-Autumn Festival and the Eleventh Festival holidays in 2023, a year-on-year increase of 71

Driven by multiple factors such as long vacations, home visits, parent-child vacations, and cross city performances, this year's "National Day" has reached a new high in popularity, and the tourism market has ushered in the most concentrated and released travel craze in recent years. According to the data center of the Ministry of Culture and Tourism, 826 million domestic tourists will travel during the Mid-Autumn Festival and the Eleventh Festival holidays in 2023, a year-on-year increase of 71.3% on a comparable basis, and an increase of 4.1% on a comparable basis compared with 2019; Achieved a domestic tourism revenue of 753.43 billion yuan, a year-on-year increase of 129.5% based on comparable standards, and a growth of 1.5% based on comparable standards compared to 2019.

The "2023 Mid Autumn Festival Travel Big Data" released by Shenzhou Car Rental shows that during the Double Festival of the Mid Autumn Festival, the cultural and tourism travel market is unprecedentedly "hot", and Shenzhou Car Rental presents a "comprehensive flowering" scene, with record breaking peak rental rates and peak duration; The growth of large transportation+landing rental orders exceeded 300%, and the proportion of non local orders further increased; Thanks to the longer holidays, the average rental period per unit has significantly increased by over 30%; The proportion of new user orders is about 40%, and the order volume of new energy vehicles has increased by over 300% year-on-year.

The rental car market is unprecedentedly "hot", with multiple indicators breaking historical records

According to big data from China, during the Mid Autumn Festival and Double Festivals, the bustling market for car rental during holidays such as the Spring Festival, May Day, and summer in 2023 has been continued and surpassed. More than 300 cities across the country are in short supply, with an average national rental rate of over ninety% and a peak rental rate of over 95%. The daily average car pick-up volume has increased by 30% compared to the same period, with a longer peak duration and multiple indicators breaking historical records.

According to big data from Shenzhou, during the Double Festival period, Beijing, Guangzhou, Shanghai, Chengdu, and Shenzhen, as economically developed and rich in tourism resources, accounted for the top 5 cities on the list of self driving tourism hotspots. Tourist cities such as Guiyang, Xining, Kunming, Chengdu, and Urumqi, relying on their unique natural landscapes, scenic spots, cultural atmosphere, and other advantages, are among the top 5 cities with increased self driving travel orders; In addition, Western tourism cities such as Ili, Bijie, Zhongwei, Baiyin, and Lhasa have seen a surge in holiday car rental orders this year, with a geometric growth in order quantity, ranking among the fastest growing self driving dark horse cities.

The lease term of orders has significantly increased, and the "big transportation+landing lease" has become increasingly popular

Since the beginning of this year, long-term travel in China has maintained a steady improvement trend and has been released during holidays. According to data from China Railway Group, on September 29th, the country's railways sent 20098000 passengers, setting a new record for daily passenger traffic.

With the release of high-quality tourism routes in multiple regions across the country, the introduction of ticket preferential policies in various tourist attractions, and the exemption of small bus tolls on national highways during holidays, mass transportation and landing rental have gradually become one of the preferred methods for long-distance long-distance long-distance travel users, and the demand for long-distance travel has significantly increased. According to big data from China, the current coverage rate of all urban hub nodes for car rental in China has reached 100%, with a year-on-year increase of 30% in the number of hub nodes. During the dual festival period, the order volume has increased by over 300% year-on-year. Airport, high-speed rail and other hub nodes have become important growth poles, continuously driving the overall order volume growth of the platform. Service nodes such as Sanya Phoenix Airport, Xining High speed Rail Station, and Chengdu East Railway Station have ranked among the top three "busiest" transportation hub service points in China for car rental during the Mid Autumn Festival.

Dai Bin, President of the China Tourism Research Institute, believes that the Mid Autumn Festival holiday is the most popular "Golden Week" in history, and continues the holiday tourism market characteristics of "May Day" small and long holidays where tourists "go further," stop longer, "and play more culturally. More tourists tend to prioritize choosing long-term tourism routes, with a focus on exploring the depth of comprehensive tourism experience, which is becoming increasingly mainstream.

During the Double Festival period, not only did the number of orders from other regions increase significantly, but the proportion of orders further increased. In addition, the lease term of orders has significantly increased, with an overall average lease term of 5 days per order, an increase of over 30% compared to 2019; The number of orders with a lease term of 5 days or more has doubled, and the number of orders with a lease term of 7 days or more has increased by 70%.

ninetyThe post-2000s continue to dominate the rental market, with a demand for new energy travel exceeding 300%

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With the deepening of the concept of green travel, fashionable and intelligent new energy vehicles are increasingly in line with the consumption habits of the young main consumer group. During this year's Mid Autumn Festival, the demand for new energy vehicle leasing has grown rapidly. According to big data from China, the new energy order volume during the Double Festival period increased by over 300% year-on-year, with cities such as Chengdu and Hangzhou experiencing the fastest increase in new energy order volume. New energy models such as the stylish and technologically advanced BYD Song PLUS, Jihu Alpha T, Xiaopeng P7/P5, Linke 01 New Energy, and Tesla Model3/ModelY have been widely welcomed.

As of now, the size of the Shenzhou rental car fleet is about 150000 vehicles, with the majority being new cars and a registered membership of over 150 million. In terms of fleet size, market share, network coverage, and other aspects, it ranks first in the industry and provides users with comprehensive rental services such as self-service pick-up and return, 24-hour stores, sesame free of charge, and road rescue.

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