Buy Global and Sell Global! New Pattern of Changsha

Reported by Peng Chao, a news reporter from Red Net Moments in ChangshaOn October 20th, the 2023 Hunan (Changsha) Cross border E-commerce Fair opened, bringing together numerous well-known cross-border e-commerce enterprises, advantageous industries, and unique new products from around the world to exchange new challenges and opportunities in the cross-border e-commerce industry. Holding this exhibition for the second consecutive year reflects Changsha's long-standing commitment to "buying and selling globally"

Reported by Peng Chao, a news reporter from Red Net Moments in Changsha

On October 20th, the 2023 Hunan (Changsha) Cross border E-commerce Fair opened, bringing together numerous well-known cross-border e-commerce enterprises, advantageous industries, and unique new products from around the world to exchange new challenges and opportunities in the cross-border e-commerce industry. Holding this exhibition for the second consecutive year reflects Changsha's long-standing commitment to "buying and selling globally".

From Boston crayfish in Australia to Changsha, you can easily buy African olive oil and avocado at your doorstep thousands of miles away, and then to the lifelike Xiang embroidery that stunning the world. "Buying the world" is more convenient, and "selling the world" connects to new markets. Changsha cleverly uses the advantages of cross-border e-commerce to stabilize foreign trade and expand domestic demand, constantly generating "internal and external circulation" vitality.

Strive for cross-border dividends for enterprises

Anke Innovation's online sales of consumer electronics products to foreign countries.

At the 2023 Hunan (Changsha) Cross border E-commerce Fair, products such as South African red grapefruit, Kenyan flowers, Ghana straw weaving, Congo gold butterfly painting, Zimbabwean leather shoes, Tunisian olive oil, Moroccan floral cloth, etc. became a beautiful scenery, and a dazzling array of African good things are entering the lives of ordinary people from zero distance through online live streaming.

For some local companies, 'selling globally' is definitely a good business. Anke Innovation, located in Changsha High tech Zone, is a company that specializes in selling chargers, earphones, audio systems, and other consumer electronics products. According to the latest financial report, its sales volume has reached 14 billion this year. Surprisingly, over 95% of Anke Innovation's revenue comes from markets outside of China.

Relying on Amazon to achieve high growth and deep coverage of the global market, after Anke Innovation launched the Amazon platform, the company collaborated with platforms such as eBay, Lotte Japan, and Tmall to further expand online channels and enter markets such as Europe and the Middle East. Anke Innovation's online channel revenue, mainly based on the Amazon platform, has seen significant growth. In the first half of this year, the company's online revenue reached 4.86 billion yuan, a year-on-year increase of 28.3%.

In the first half of this year, Anke Innovation's operating revenue steadily increased in North America and the Middle East, with North America still accounting for the highest proportion of total operating revenue; In Europe, Japan, Chinese Mainland and other regions, the revenue and share of the market are growing at the same time, and the year-on-year change of operating revenue is more than 20%.

Consolidating the Industrial Ecology and Expanding the Circle of Friends

Busy Changsha Port.

The China Europe Express, Changsha Huanghua International Airport, and Changsha Port depart from Changsha and take Changsha as their destination. They are international logistics channels for transportation on the ground, flying in the sky, swimming in the water, and import and export of goods at your choice.

In a location that is not along the border or near the sea, Changsha fully leverages the basic advantages of the "air, rail, water, and road" transportation hub, innovatively explores multimodal transportation such as cross-border e-commerce retail export charter flights, the "cross-border e-commerce+China Europe Express" new model, and the Karban transit route, accelerating the construction of a regional distribution center for cross-border e-commerce in the central and western regions, injecting strong momentum into building a highland for reform and opening up in the inland region.

A set of data shows the effectiveness: In the past five years, the import and export scale of cross-border e-commerce in Changsha has increased by up to 10 times, and a total of 10 cross-border e-commerce characteristic industrial parks and incubation centers have been built and operated. There are 110 cross-border e-commerce enterprises with a scale of over 20 million yuan, and nearly 2000 registered trademarks of cross-border e-commerce enterprises.

By leveraging the agglomeration effect of national leading enterprises such as Anke Innovation, in recent years, Changsha has attracted a group of high-quality cross-border e-commerce enterprises such as Meimai Technology, Douhe Intelligence, and Wujiu Technology to settle and cultivate in Changsha, cultivating a group of waist potential enterprises such as Shiqi E-commerce, Lianke E-commerce, and Benying Technology. At the same time, traditional enterprises represented by Sano Biology and Zhonggu Technology have experienced rapid growth in their business after transforming into cross-border e-commerce.

Riding the east wind of "Xiangpin Sailing to the Sea", Sannuo Biotech, located in Changsha High tech Zone, will promote its products made in Hunan overseas.

At present, Sanuo Biotech Online has covered more than 150 countries and regions, and its products are sold to 34 provinces and cities in China and exported to 135 countries worldwide. Diabetes blood glucose monitoring ranked fourth in the world, rapid glycosylated hemoglobin test products ranked first in the world, uric acid fast test products ranked first in the world, and lipid fast test products ranked third in the world Sannuo Bio's cross-border e-commerce products can be said to have gained great popularity.

The evaluation results of the national cross-border e-commerce comprehensive pilot zone released in July this year show that Changsha has successfully entered the first tier. As a comprehensive pilot zone for cross-border e-commerce, Changsha is gradually maturing in the cross-border e-commerce ecosystem that integrates policy, industry, market, logistics, and talent.

Competing in the Blue Ocean of Sailing Economy and Playing a Good First Move Chess

In the China Africa Economic and Trade Cooperation Promotion Innovation Demonstration Park, the anchor conducts live streaming sales of Hunan embroidery and Changsha clothing.

Talent is an important driving force for the sustained activity and prosperity of an industry.

Since 2019, multiple departments such as the Organization Department of the Changsha Municipal Party Committee, the Municipal Bureau of Commerce, and the Municipal Human Resources and Social Security Bureau have successively established 9 cross-border e-commerce talent incubation bases based on local universities. At present, the base has trained over 6000 people annually (including about 3000 fresh graduates), providing nearly a thousand talents for cross-border e-commerce enterprises in the Changzhutan region. Establishing a mature cross-border e-commerce talent training system and cultivating rich talent resources has become the primary factor for many cross-border e-commerce enterprises to choose for long-term development.

Invest in business first, attract production first, and educate people first. On the one hand, we have attracted cross-border e-commerce entrepreneurs from the Pearl River Delta and Yangtze River Delta to develop in the long term through policy measures such as the '45 New Policies for Talents, 12 New Policies for Investment Promotion, and the' Open Economic Fund Management Measures'. On the other hand, we are more concerned about how to meet the recruitment and employment needs of enterprises after their landing. "The relevant person in charge of the Changsha Municipal Bureau of Commerce introduced.

At the same time, Changsha is accelerating the introduction of municipal cross-border e-commerce policies, providing a "fertile ground" for supporting the development and growth of cross-border e-commerce enterprises. The support direction covers more than ten directions, including industrial parks, brand cultivation, overseas certification, marketing promotion, talent introduction, customs warehouses, independent stations, cross-border live streaming, incubation transformation, etc. We sincerely invite partners from all over the world to take the fast train of internet and digital economy development.

The existing industrial belts in Hunan are mainly composed of engineering machinery, automobiles, and components, which do not match well with the B2C business led by cross-border e-commerce. The industries such as Xiang embroidery and tea, which are suitable for 'Xiang products going overseas', lack large-scale development. Some industry insiders believe that as the provincial capital of Changsha, there is still significant room for upgrading the development of cross-border e-commerce industry.

The relevant person in charge of the Changsha Municipal Bureau of Commerce stated that by utilizing the advantages of the "Changsha Cross border E-commerce Comprehensive Pilot Zone", Changsha will accelerate the creation of three centers: industrial agglomeration, live streaming operation, and brand export, seize the opportunity for digital transformation, achieve quality and efficiency improvement in cross-border e-commerce development, and continue to cherish this promising "business experience".

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