Hisense Chairman Jia Shaoqian: Firmly Confident in Globalization and Win-Win Cross-border Cooperation

Hisense Chairman Jia Shaoqian: Firmly Confident in Globalization and Win-Win Cross-border CooperationOn the afternoon of August 28th, the 5th Cross-border Corporation Leaders Qingdao Summit - Qingdao High-Quality Development International Partner Dialogue was held at the Shangri-La Hotel. Jia Shaoqian, Chairman of Hisense Group, was invited to speak as a representative of Qingdao's multinational corporations

Hisense Chairman Jia Shaoqian: Firmly Confident in Globalization and Win-Win Cross-border Cooperation

On the afternoon of August 28th, the 5th Cross-border Corporation Leaders Qingdao Summit - Qingdao High-Quality Development International Partner Dialogue was held at the Shangri-La Hotel. Jia Shaoqian, Chairman of Hisense Group, was invited to speak as a representative of Qingdao's multinational corporations. He expressed his unwavering confidence in globalization and cross-border cooperation, and shared Hisense's achievements and future development plans on its globalization journey.

Jia Shaoqian stated that Hisense is unwavering in its commitment to globalization and firmly believes in win-win cooperation among multinational corporations. Since its establishment in 1969, Hisense has grown from a local enterprise to a multinational corporation group with hundreds of billions in revenue, accompanying Qingdao's process of opening up to the outside world. Today, Hisense is steadily advancing towards the goal of becoming a world-class enterprise and a world-class brand.

In recent years, Hisense has achieved remarkable results in the global market. From January to July this year, Hisense's overseas revenue reached 55.6 billion yuan, accounting for 47% of the group's total revenue, a year-on-year increase of 15%. In June this year, leveraging the marketing hype surrounding the European Cup, Hisense's international marketing company achieved a monthly revenue exceeding 1 billion US dollars for the first time.

Hisense's success is inseparable from its deep and close collaboration with global multinational corporations. According to the latest statistics, Hisense Group has 4,562 global supply chain partners, among which 2,010 have cross-border business operations. Hisense has collaborated with 61 strategic partners, including Mitsubishi Electric Corporation, Infineon, and Renesas, to jointly develop 243 projects. They have established 15 joint laboratories, engaging in collaborative research in areas such as new materials, new processes, and new technologies, continuously contributing to technological innovation and product development.

Jia Shaoqian shared his personal experience, saying that since the last Cross-border Corporation Leaders Qingdao Summit, he and his colleagues have intensively visited numerous multinational corporations in countries such as the US, Japan, France, Germany, and the UK. During this process, he witnessed how Hisense products, quality, and brand are gradually winning hearts and minds locally, further solidifying Hisense's direction for long-term efforts over the next 5 to 10 years.

"The more in-depth the communication and the more we learn, the more unwavering our confidence in globalization becomes, and the more firmly we believe in win-win cooperation among multinational corporations," Jia Shaoqian said. The new opportunities for industrial development in Qingdao have instilled strong confidence in cooperation among multinational corporations. Building on its existing collaborations, Hisense is accelerating comprehensive strategic cooperation with companies like Bosch in areas such as automobiles and home appliances.

In recent years, Hisense has consistently adhered to its development strategy of "technology-driven enterprise and steady operation," continuously nurturing new qualitative productivity in the home appliance sector. It has established its position as the "number one in China and number two in the world" in global TV shipments, and has taken the lead in deploying ULED TVs and laser display technology, achieving a historic breakthrough in China's independent display technology.

At the same time, Hisense is tailoring and cultivating new qualitative productivity, including integrated circuits, intelligent transportation, smart energy, optical communication, and automotive electronics. In 2023, Hisense's automotive electronics-related industries exceeded 10 billion yuan in revenue.

Looking ahead, Hisense is steadfast in its globalization efforts. This year, it has launched a global upgrade initiative, establishing 6 global regional operation centers. It is transitioning from a single-engine to a multi-engine driven model, strengthening local manufacturing, local research and development, and local talent cultivation, accelerating its transformation into a world-class brand and a world-class enterprise.

As an outstanding representative of Chinese companies entering the global market, Hisense's development journey fully demonstrates the determination and capacity of Chinese enterprises to actively embrace globalization, deepen cross-border cooperation, and achieve win-win development. Hisense's successful experiences also provide valuable lessons for Chinese enterprises venturing into the world.

In the trend of global economic integration, cooperation among multinational corporations will become even more closely intertwined. Hisense's globalization strategy and practice of cross-border cooperation will continue to expand new horizons for Chinese companies in the global market and make greater contributions to the development of the world economy.

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