Bilibili (B Station) VIP Membership Service Agreement Update: Effective January 16, 2025 Two Key Restrictions to Note

Bilibili (B Station) VIP Membership Service Agreement Update: Effective January 16, 2025 Two Key Restrictions to NoteBilibili recently announced an update to its VIP membership service agreement, effective January 16, 2025. This update focuses on adjustments to usage restrictions for VIP members, adding three key clauses compared to the version released on May 24, 2024

Bilibili (B Station) VIP Membership Service Agreement Update: Effective January 16, 2025 Two Key Restrictions to Note

Bilibili recently announced an update to its VIP membership service agreement, effective January 16, 2025. This update focuses on adjustments to usage restrictions for VIP members, adding three key clauses compared to the version released on May 24, 2024. These changes will significantly impact user habits. The update aims to regulate VIP service usage, maintain platform fairness and operational order, and prevent resource abuse.

The core of the new agreement lies in restrictions on the number of concurrently online devices and the frequency of device switching within a 24-hour period. These limitations represent a tightening of B Station's management of its VIP service, reflecting a careful balancing act between user experience and resource allocation. To clarify, we will detail the three newly added key restrictive clauses.

Restriction 1: A single account can use the VIP service on a maximum of two devices simultaneously.

This clause stipulates that each Bilibili VIP account, regardless of payment method, can only enjoy VIP privileges on a maximum of two devices at any given time. This "two-device" limit covers all B Station devices supporting VIP services, including but not limited to mobile apps, desktop clients, tablet apps, web pages (including mini-programs), and their corresponding web pages (if applicable). "VIP service" encompasses all VIP-exclusive content viewing privileges and viewing privileges for discounted single-episode purchases. This means users cannot simultaneously watch VIP-exclusive videos on their phone, computer, and tablet; nor can they watch the same video simultaneously using the mobile app and web page. This restriction aims to prevent users from circumventing the platform's control over VIP resources through simultaneous viewing on multiple devices, thereby maintaining a fair VIP environment.

Restriction 2: A single account can use the VIP service on a maximum of two mobile devices within a 24-hour period.

Compared to the first restriction, this one focuses on mobile device control. It dictates that a single Bilibili VIP account can only use the VIP service on a maximum of two different mobile devices within a continuous 24-hour period. This means that even if a user changes mobile devices throughout the day, exceeding a total of two devices will be considered a violation. For example, watching VIP videos on phone A in the morning, phone B in the afternoon, and back on phone A in the evening is compliant. However, watching on phone A in the morning, phone B in the afternoon, and phone C in the evening constitutes a violation. This restriction further strengthens supervision of account usage, effectively preventing excessive resource consumption and account sharing.

Restriction 3: Penalties for violations.

The new agreement clearly outlines strict penalties for violating the above two restrictions. Upon detecting violations, Bilibili has the right to suspend or terminate VIP services for the offending account. This means users will lose all VIP privileges, including access to exclusive content and discounts. Furthermore, Bilibili reserves the right to pursue further liability, including but not limited to recovering losses incurred due to violations. This implies that if the platform determines that a user's violation caused financial losses (e.g., reduced platform revenue due to account sharing), the user may be held liable for compensation. This clause serves as a warning against attempting to obtain and use VIP services through improper means, highlighting the severe penalties for violations.

In summary, this update to the Bilibili VIP membership service agreement primarily focuses on limiting the number of concurrently online devices and the frequency of mobile device switching within a 24-hour period. These restrictions are crucial steps for B Station to strengthen VIP service management, maintain platform operational order, and protect user rights. To avoid violations, users should carefully read and comply with the new agreement's stipulations, managing their device usage appropriately to ensure their rights are not affected. The new agreement comes into effect on January 16, 2025. Users should familiarize themselves with the regulations to avoid penalties. This move by B Station also provides a valuable reference for other video platforms, highlighting the ongoing challenge of balancing user experience and resource allocation while maintaining a healthy platform ecosystem.

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