Xtep Launches New Generation Champion Running Shoes, Ushering in a "Golden Age" for Road Running in China"In the past five years, as China's sporting goods industry entered the era of running, Xtep's presence on the annual Top 100 Running Shoe Ranking soared from 19 spots in 2019 to 41 spots in 2023, a 31% increase, placing it first among all brands." During the launch event for its new generation of Champion running shoes, Ding Shuibao, Chairman and CEO of Xtep Group, reflected on Xtep's shared growth journey with Chinese marathons, particularly highlighting the milestone significance of the "Chinese Speed, Running for All" conference in 2019 for both Xtep and the Chinese marathon landscape...

Xtep Kids Joins Hands with Tsinghua University, Using Technology to Empower the Next Generation's Healthy GrowthAs living standards improve, parents are increasingly concerned about their children's healthy growth. They not only care about basic indicators such as height and weight but also focus on their children's overall development...