Xtep Launches New Generation Champion Running Shoes, Ushering in a "Golden Age" for Road Running in China

Xtep Launches New Generation Champion Running Shoes, Ushering in a "Golden Age" for Road Running in China"In the past five years, as China's sporting goods industry entered the era of running, Xtep's presence on the annual Top 100 Running Shoe Ranking soared from 19 spots in 2019 to 41 spots in 2023, a 31% increase, placing it first among all brands." During the launch event for its new generation of Champion running shoes, Ding Shuibao, Chairman and CEO of Xtep Group, reflected on Xtep's shared growth journey with Chinese marathons, particularly highlighting the milestone significance of the "Chinese Speed, Running for All" conference in 2019 for both Xtep and the Chinese marathon landscape

Xtep Launches New Generation Champion Running Shoes, Ushering in a "Golden Age" for Road Running in China

"In the past five years, as China's sporting goods industry entered the era of running, Xtep's presence on the annual Top 100 Running Shoe Ranking soared from 19 spots in 2019 to 41 spots in 2023, a 31% increase, placing it first among all brands." During the launch event for its new generation of Champion running shoes, Ding Shuibao, Chairman and CEO of Xtep Group, reflected on Xtep's shared growth journey with Chinese marathons, particularly highlighting the milestone significance of the "Chinese Speed, Running for All" conference in 2019 for both Xtep and the Chinese marathon landscape.

Ding Shuibao noted that in the past two years, the national men's marathon record has been broken three times consecutively, with the athletes who achieved these historic milestones all wearing Xtep's Champion 160X series running shoes. Xtep running shoes have already powered 85 athletes to 408 championship victories, while Xtep Group's revenue has also grown from 8.1 billion yuan in 2019 to 14.3 billion yuan in 2023, a significant increase of 76%.

At the launch, Lu Yijia, General Manager of Xtep's Running Category, introduced two key core technologies: "XTEPPOWER Dynamic Technology Upgrade - GT700 Carbon Plate" and "XTEPACE Lightweight Spring Technology Upgrade - Injection Molding Foaming." These technologies have brought about revolutionary advancements to the new generation of Champion running shoes.

The 160X series launched this time includes the 160X6.0, 160X6.0 PRO, and the limited edition 160X6.0 MONXTER, catering to the needs of different runners. Notably, the 160X6.0 PRO and 160X6.0 MONXTER are equipped with the "XTEPPOWER Dynamic Technology Upgrade - GT700 Carbon Plate," dubbed the "Golden Carbon Plate" by runners. This technology represents a groundbreaking breakthrough in Xtep's carbon plate technology, with its revolutionary innovation concept and technical implementation placing Xtep at the forefront of running shoe technology.

Lu Yijia explained to the audience at the launch, "The key upgrade of the new 160X6.0 PRO compared to the previous generation lies in the slightly rearward shift of the rearward driving force. This means it is more tolerant of the runner's running form and pace, enhancing the shoe's adaptability. Building on the 160X5.0 PRO, the 6th generation PRO sees a 6.1% improvement in rebound, maintaining high-efficiency rebound throughout the entire 42km race."

Lu Yijia revealed that "injection molding foaming" is an innovative technology for running shoe midsole materials. It overcomes the common industry challenges associated with conventional foaming techniques, revolutionizing the lightweight springy experience of running shoes. The new generation 160X6.0 PRO, equipped with "injection molding foaming" technology, is nearly 20% lighter. Moreover, its rebound and anti-aging performance surpasses the previous generation. The weight of a size 40 shoe is only 179 grams, achieving maximum weight reduction and providing more power to runners. This new technology also improves the running economy of the 160X6.0 PRO by 4%, allowing runners to conserve nearly 2 kilometers of energy.

From "Chinese Speed" to "Running for All," Xtep has consistently upheld its long-term vision, continuously refining its professional running shoe products and perfecting its running ecosystem. Ding Shuibao stated that with the launch of the new generation of Champion 160X running shoes, Xtep will lead China's road running industry into a new "Golden Age." Guided by its strategic positioning of "World Running Shoes, Made by Xtep," Xtep aims to inspire more people to run, contributing its efforts to the construction of a strong sporting nation.

Xtep's Shared Growth with Chinese Marathons

As one of the earliest Chinese brands to enter the running market, Xtep has always been dedicated to promoting the development of Chinese marathons. In 2019, Xtep launched its "Chinese Speed, Running for All" strategy and introduced its first Champion 160X running shoe equipped with carbon plate technology. This strategy not only elevated Xtep's professional image in the running field but also injected new vitality into the development of Chinese marathons.

Over the past few years, Xtep and Chinese marathons have grown together, witnessing the flourishing development of Chinese marathons. Xtep has not only provided sponsorship and support to numerous marathon events but also actively participated in marathon cultural development, organizing multiple running events to encourage more people to join the sport.

Innovation in Xtep Running Shoe Technology

Xtep has always adhered to technological innovation, continuously enhancing the performance and comfort of its running shoes. The new generation of Champion 160X series is equipped with two core technologies: "XTEPPOWER Dynamic Technology Upgrade - GT700 Carbon Plate" and "XTEPACE Lightweight Spring Technology Upgrade - Injection Molding Foaming," representing Xtep's latest achievements in running shoe technology.

"XTEPPOWER Dynamic Technology Upgrade - GT700 Carbon Plate" marks a significant breakthrough in Xtep's carbon plate technology. The GT700 Carbon Plate utilizes special materials and craftsmanship, delivering higher strength and rebound, providing runners with stronger assistance and a more comfortable running experience.

"XTEPACE Lightweight Spring Technology Upgrade - Injection Molding Foaming" is an innovative breakthrough in Xtep's midsole material technology. Injection molding foaming technology effectively improves the lightweight springy performance and rebound performance of running shoes while reducing their weight, offering runners a more comfortable and energy-saving running experience.

Xtep's Future Outlook

The launch of Xtep's new generation Champion 160X series signifies a new breakthrough for Xtep in the running field. Xtep will continue to uphold technological innovation, consistently introducing higher-quality running shoe products and providing more professional services to runners.

Xtep will continue to promote the development of Chinese marathons, contributing its efforts to the construction of a strong sporting nation. Xtep believes that Chinese marathons will experience even brighter prospects in the future, and Xtep will become an essential chapter in the history of Chinese marathon development.

Xtep's Social Responsibility

Xtep has always been attuned to social responsibility, actively engaging in charitable endeavors and giving back to society. Xtep has partnered with numerous charitable organizations to conduct various philanthropic initiatives, such as "Xtep Charity Run" and "Xtep Dream Classroom," making positive contributions to society.

Xtep believes that the development of a company is inseparable from social responsibility. Companies should actively shoulder social responsibility, give back to society, and make positive contributions. Xtep will continue to uphold its commitment to charitable causes, contributing more to society.

Conclusion

The launch of Xtep's new generation Champion 160X series marks a new breakthrough for Xtep in the running field. Xtep will continue to uphold technological innovation, consistently introducing higher-quality running shoe products and providing more professional services to runners. Xtep will continue to promote the development of Chinese marathons, contributing its efforts to the construction of a strong sporting nation. Xtep has always been attuned to social responsibility, actively engaging in charitable endeavors and giving back to society. Xtep believes that in the future, Xtep will become a leading figure in China's sporting goods industry, guiding China's road running industry towards a brighter future.

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