Brand Licensing under the Nanjiren Model: A Business Model of Opportunities and ChallengesIn today's rapidly evolving market, brand licensing is emerging as a significant trend. While offering substantial profits for brand owners, it also presents new challenges to consumer rights...

AUDI: How the German Luxury Brand is Making a Comeback in China's Electric Vehicle Market?In recent months, the proportion of new energy vehicles in China's passenger car sales has exceeded 50% for three consecutive months, marking a historic breakthrough over traditional fuel-powered vehicles. The "greatest change in a century" is happening in the Chinese automotive market...

Douyin E-commerce Global Purchase Makes Its Debut at CIIE, Empowering Overseas Brands to Enter the Chinese MarketFrom November 5th to 10th, the 7th China International Import Expo (CIIE) was held at the National Exhibition and Convention Center (Shanghai). Douyin E-commerce Global Purchase participated for the first time, showcasing products from over ten countries...

Pinduoduo's Billion-Dollar Subsidy "Super Double Boost" Helps Domestic Brands Boom and Attracts International GiantsDuring the recent Double 11 shopping festival, Pinduoduo's Billion-Dollar Subsidy program launched its second round of "Super Double Boost" campaign. The program focuses on subsidizing blockbuster products from agricultural produce, domestic brands, and global brands, covering brands like Apple, Dyson, Haier, Midea, DJI, Estee Lauder, Adidas, Nike, Lego, and Nintendo...

A New Paradigm for Chinese Businesses Going Global: How OPPO Builds "Local Brands"The 2024 Government Work Report explicitly states the strategic goals of "cultivating more 'Made in China' brands with global influence," "building more world-class companies," and "supporting businesses in exploring diversified markets." This policy not only provides strong support for the globalization of Chinese companies but also signifies a profound shift in the role of Chinese companies in the international market...

New Trends in Cross-Border E-commerce: Rise of Micro-Multinationals, Brand Power Becomes Key to SuccessOn October 14th, Deloitte, in collaboration with WorldFirst, a one-stop digital payment and financial services platform under Ant Group International, released the "2024 Digital Trade New Landscape Report." The report delves into the growth trajectory of global digital trade, particularly focusing on the vibrant growth engine of the Asia-Pacific region and the rise of "micro-multinational enterprises" within this region...

The "Earthquake" in the $100-Device Market: HONOR Play 60 Plus Ignites a Price-Performance War, How Will Other Brands Respond?The phone market in 2024 is a whirlwind of activity. Just when everyone thought there was nothing new to offer in the budget phone market, HONOR, the "old dog" of the industry, suddenly jumped out with its Play 60 Plus, stirring the calm waters...

Shanghai Renmin Electric Factory: A Century of Craftsmanship, Building Brands with Quality, Embarking on a New Journey with Digital TransformationOn September 12th this year, the first 20Hz low-frequency, high-voltage universal circuit breaker certification ceremony was held at the Beijing headquarters of China Quality Certification Center. The appraisal committee concluded that the product's 20Hz low-frequency technology reached an international leading level and filled a gap in the field...

iPhone 16 Caught in a "Manufacturing Storm", Starting at 5999 Yuan Faces Ridicule: Made in India, Hygiene Concerns and Unbalanced Performance-Price Ratio, How Can the Brand Break Free?In this era of rapid advancements in smartphones, every new release captivates the hearts of countless consumers. However, the highly anticipated iPhone 16, after its official announcement on September 10th, faced unprecedented public opinion challenges upon its launch...

Tencent Yuanbao Brand Agent Zone Officially Launches, Building a Premium AI Application EcosystemOn September 5th, the Tencent Yuanbao brand agent zone officially launched, inviting 11 partner companies to join initially, aiming to create a premium AI agent application ecosystem. This zone covers multiple scenarios, including work efficiency and entertainment, allowing users to directly experience a variety of brand agent applications on the "Tencent Yuanbao" app...

Hisense South Africa Industrial Park: 11 Years of Cultivation, Fostering the Rise of Chinese Brands in AfricaOn June 6, 2013, the Hisense South Africa Industrial Park officially began production. This industrial park, spanning over 100,000 square meters, embodied the ambitious vision of Chinese brands entering the African market...

Rise of Chinese TV Brands: From Traditional to Smart, Who Will Dominate the Future?With advancements in technology and the surge of the digital wave, the television industry has undergone a drastic transformation from black and white television to today's digital television. In recent years, the television industry has faced challenges and pressure, with some large companies making significant progress in television display technology and intelligence levels, accelerating the pace of updates and iterations...