Douyin E-commerce Global Purchase Makes Its Debut at CIIE, Empowering Overseas Brands to Enter the Chinese Market

Douyin E-commerce Global Purchase Makes Its Debut at CIIE, Empowering Overseas Brands to Enter the Chinese MarketFrom November 5th to 10th, the 7th China International Import Expo (CIIE) was held at the National Exhibition and Convention Center (Shanghai). Douyin E-commerce Global Purchase participated for the first time, showcasing products from over ten countries

Douyin E-commerce Global Purchase Makes Its Debut at CIIE, Empowering Overseas Brands to Enter the Chinese Market

From November 5th to 10th, the 7th China International Import Expo (CIIE) was held at the National Exhibition and Convention Center (Shanghai). Douyin E-commerce Global Purchase participated for the first time, showcasing products from over ten countries. Visitors could interact with the booth and participate in a lucky draw for limited-edition merchandise. Meanwhile, several "Douyin E-commerce Global Purchase Good Star Push Officers" like @Li Xiaomeng conducted live streams at the event. During CIIE, Douyin E-commerce Global Purchase offered one-stop entry services and exclusive recruitment policies, providing traffic resource support for new merchants, with a maximum of 800,000 yuan in support.

The Douyin E-commerce Global Purchase booth showcased products from over ten countries, including the United States, Germany, and Australia, covering categories like overseas food, beauty and personal care, fashion luxury goods, mother and baby, home furnishings, and pet products. At the CIIE, visitors could scan QR codes on the Douyin app to learn more about the stores. Engaging in interactive activities allowed them to win limited-edition prizes. To facilitate online browsing, Douyin E-commerce Global Purchase also launched a dedicated "CIIE Special" section on the Douyin Mall. Users could access it by clicking "Browse Global".

Furthermore, Douyin E-commerce Global Purchase invited influential figures like @Li Xiaomeng, @Cao Ying, @Host Zhouzhou, and @Actor Zhu Yongteng as "Douyin E-commerce Global Purchase Good Star Push Officers". They promoted global products through live streams, allowing users to purchase global goods from the comfort of their homes. At the 2023 CIIE, @Li Xiaomeng conducted a live stream to browse the expo virtually and introduce health and nutrition products from various participating countries, attracting over 3 million viewers and generating over 10 million yuan in sales.

During this CIIE, Douyin E-commerce Global Purchase offered merchants one-stop entry services and exclusive recruitment policies, providing traffic resource support to help them leverage the platform's content and shelf advantages. The event also featured professionals who provided entry consultations to help merchants understand Douyin E-commerce Global Purchase's entry rules, supply chain advantages, merchant incentive policies, and platform activities.

Douyin E-commerce Global Purchase was launched in 2021 and aims to provide Chinese consumers with a wide array of high-quality and competitively priced global products. It has become a key platform for users to purchase imported products from around the world. In 2023, Douyin E-commerce Global Purchase has gathered over 3,000 global brands, selling over 100 million imported items and achieving an 80% year-on-year increase in transaction volume. Pet supplies, men's clothing, nutritional food, infant formula, and luggage have witnessed the most significant growth, with men's clothing sales exceeding 10 times the previous year.

With the platform's growing success, Douyin E-commerce Global Purchase has become a preferred platform for overseas brands entering the Chinese market. On October 23rd, North American street fashion brand Essentials Fear of God officially entered China, launching its first official overseas flagship store on Douyin E-commerce. The "Essentials Fear of God Overseas Flagship Store" became the official launch channel for the brand's Autumn/Winter collection, offering Chinese consumers exclusive access to new products and early purchase benefits.

A representative from Douyin E-commerce Global Purchase shared that while participating in CIIE, the "Douyin Mall Double 11 Good Product Festival" is also underway. From the commencement of the Double 11 promotion until November 5th, 439 overseas brands on Douyin E-commerce Global Purchase experienced a transaction volume growth exceeding 100%, with 107 brands achieving over 10 million yuan in sales. Unilever's dietary brand OLLY and Australian brand Swisse both exceeded 100 million yuan in sales. Scarves, women's handbags, hair care products, and infant formula were among the best-selling items. Live streams by influencers generated a 200% year-on-year increase in transaction volume.

Looking ahead, Douyin E-commerce Global Purchase will continue to leverage the platform's unique features, enrich product offerings, better meet diverse consumer needs, and provide Chinese consumers with global products at competitive prices.

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