Apple's "Non Made in China" strategy has sparked controversy: quality issues test the loyalty of fruit powderIntroduction:In recent years, brand reputation and word-of-mouth have been considered more important than the quality of the product itself. Apple has launched a "non Chinese made" strategy in the European market, hoping to win praise from consumers

Apple's "Non Made in China" strategy has sparked controversy: quality issues test the loyalty of fruit powder

Introduction:

In recent years, brand reputation and word-of-mouth have been considered more important than the quality of the product itself. Apple has launched a "non Chinese made" strategy in the European market, hoping to win praise from consumers. However, this strategy unexpectedly sparked a wave of protests, causing people to start shouting 'not made in China'.

Exposure of quality issues

A video released on the tubing has attracted widespread attention, revealing the quality issues of the iPhone 15. In the video, the user demonstrated severe peeling and cracking of the phone casing, as well as blurring and distortion issues with the camera. These issues undoubtedly bring heavy disappointment to consumers and undermine their trust in Apple products.

Europeans boycott iPhone 15

Faced with these quality issues, European consumers began to take collective action and boycott purchasing iPhone 15. Various slogans and voices have emerged on social media, demanding that Apple take consumer rights seriously and improve product quality. This boycott is undoubtedly a serious blow to Apple, posing a threat to its market share in Europe.

Apple's Indian Manufacturing Plan:

In order to achieve supply chain diversification, Apple has begun to focus on the Indian market. They launched the iPhone 15 with a selling point of "Made in India", hoping to win the favor of the European market. However, the iPhone 15 made in India has sparked huge controversy in the market.

Exposure of quality issues:

When consumers purchased and started using this "Made in India" iPhone 15, they were shocked and disappointed by the quality issues of the product. The high quality and innovative design promised in the promotion have not been reflected, but serious process defects and quality issues have emerged.

Loyalty test for fruit fans:

In the past, Apple's loyal fans remained steadfast in their defense of its products, believing that these issues were only isolated and did not affect the overall quality. However, this quality issue has caused great distress and frustration for fruit fans, forcing them to start reassessing their loyalty.

The Rise of Returns Tide:

Affected by quality issues, consumer complaints and a wave of returns about the iPhone 15 have begun to spread. This phenomenon has formed a huge momentum in the market, causing people to question Apple's products and brand image.

Shake the pot and blame:

Faced with this public relations disaster, Apple attempted to sell to Indian manufacturers, stating that the quality issue originated from Indian manufacturers. However, Indian manufacturers no longer accept blame for this, and both sides began to blame each other, adding to the complexity of the entire incident.

Conclusion:

Apple's strategy of promoting "non Chinese made" iPhones in the European market has sparked controversy and protests, and the quality issues of the Indian made iPhone 15 have disappointed consumers. The loyalty of fruit fans is facing a test, and the rise of the return trend has forced Apple to engage in public relations. However, shaking the pot and blaming each other did not solve the problem, and both sides need to actively seek solutions to rebuild consumer confidence in product quality. This incident also reminds other brands to carefully consider consumer needs and expectations when formulating marketing strategies, ensuring that product quality is in line with advertising.

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