Didi Releases Eleven Big Data: Travel Demand in Yanbian Rises 280%, Western Provinces Became Tourism Hotspot

This year's National Day holiday coincides with the Mid Autumn Festival. Amidst the multiple expectations of family and friends reunions and long vacations, Super Golden Week has shown strong domestic demand, driving diversified consumption trends, and increasing travel enthusiasm

This year's National Day holiday coincides with the Mid Autumn Festival. Amidst the multiple expectations of family and friends reunions and long vacations, Super Golden Week has shown strong domestic demand, driving diversified consumption trends, and increasing travel enthusiasm. According to data from Didi Travel, the demand for taxis has increased by 80% compared to the same period last year, with calls exceeding 180000 per minute during peak hours. The demand for long-distance travel has doubled compared to last year.

The demand for travel is showing a surge trend, and multiple modes of transportation are seamlessly connected

The popularity of the National Day holiday can be seen from before the holiday. The demand for long-distance travel by taxi to large transportation hubs such as airports and train stations reached its peak on September 28th, an increase of 197% compared to the same period the previous week. On the same day, about 600000 people downloaded and activated the Didi Travel App, with calls exceeding 180000 per minute.

On September 28th, intercity carpool orders from Didi increased by 213% compared to the same period the previous week, and orders to purchase train tickets through Didi Travel App increased by 190% compared to before the holiday. During the holiday period, the number of call hailing orders for users traveling in different places increased by 117% compared to the same period last year.

The "Eleventh Price Release" promotional activity provides users with coupons for various modes of transportation such as taking a taxi, cycling, renting a car, and driving on behalf of others. During the holiday period, Didi Changxing Card, which costs only 3.9 yuan and has a maximum value of 278 yuan, was sold through multiple channels such as Didi Chuxing App and Tiktok Studio, with a total sales of more than one million copies.

If you want to learn about a city, you don't need the explanation of "taxi driver's sister". During the holiday, taxi calls from leisure and entertainment hubs and large hubs increased by 82% and 125% respectively compared to before the holiday. Online taxi calling has become a holiday travel choice for more and more young people. The number of young people calling taxis on Mid Autumn and National Day this year has increased by 62% compared to the same period last year.

As a way of shared travel, green and affordable ride cars are widely welcomed by users, and orders have significantly increased during the long holiday period, with daily completion volume increasing by over 200% year-on-year. In the scenario of cross city orders, the range of high-frequency travel mileage for users is 100-200 kilometers. Cities such as Qingdao, Hefei, and Shijiazhuang are popular departure cities for ride hailing, while cities such as Changsha, Shaoxing, and Nanchang are high-frequency destination cities for ride hailing.

Multiple modes of transportation are far more popular than before, confirming the richness and excitement of this holiday. In addition to calling for a ride, the demand for self driving travel is also fully released during holidays. According to Didi Travel data, Didi's rental car vacation orders have exceeded a new peak.

Car rental users are further becoming younger, with nearly 60% of users born in the 1990s and 2000s. The affordable Volkswagen Bora, Toyota Corolla, Chevrolet Corolla, and the 7-seater Buick GL8, which was rented by the entire family for outings, became the most popular models during the holiday season.

On September 28th, Didi's gasoline orders increased by 40% compared to the same period the previous week among the "car owners". During the holiday, Xiaoju's charging orders increased by 54.3% compared to the same period last year. The car maintenance before departure is also an important link that cannot be ignored. According to data on Didi's pickup and delivery, in the week before the holiday, car maintenance and repair orders increased by 20% compared to the previous week, and by 140% compared to last year. The hot cities for maintenance demand are mainly Beijing, Shanghai, Guangzhou, Shenzhen, and Chengdu.

On the last working day before the National Day holiday, the cycling volume of Qingju reached its peak this year. Beijing, Chengdu, Shanghai, Tianjin, and Dongguan have become the top 5 cities with average cycling time during Qingju cycling holidays, while Nanning, Nanchang, Kunming, Shantou, and Shenyang have become the top 5 cities with cycling volume during Qingju electric cycling holidays.

Experiential consumption highlights the driving force of domestic demand, and "the more beautiful the night" adds to the fireworks of the world

Travel fully leverages the leverage of consumption, driving a significant increase in the demand for experiential consumption in leisure and entertainment scenes. During the long holiday, the demand for taking a taxi to travel to large commercial districts, outdoor entertainment and other leisure and entertainment scenes across the country reached its peak on October 1st. On October 1st, the travel demand for leisure and entertainment scenes increased by 103% compared to before the holiday. Among them, the demand for outdoor entertainment has increased by 125% compared to before the holiday.

Dujiangyan Irrigation Project, Shenyang Middle Street, the Old Town of Lijiang District, Chengdu Chunxi Road, Mount Emei, Harbin Central Street, Nanjing Confucius Temple, Chengdu Kuanzhai Alley, Guangzhou Beijing Road Pedestrian Street, and Beijing Summer Palace became the top 10 popular clocking places in China for holidays.

One stop travel services are increasingly becoming a worry free choice for everyone. During the holiday, individual bookings for Didi Enterprise Edition hotels increased by 40% compared to this year's May Day holiday, and individual bookings for air tickets increased by 21% compared to this year's May Day holiday.

Holidays have ignited the "night economy" in many places, and the demand for night travel has increased by 64% compared to the same period last year. The evening peak in cities such as Changsha, Shanghai, and Shenzhen is relatively late, lasting until around 21:00. Cities such as Xi'an, Chengdu, and Wuhan have seen higher increases in night travel compared to last year's holiday season, with 104%, 84%, and 80% respectively, making them "never night cities" for night travel, shopping, and entertainment.

The travel demand in Hong Kong is also showing a clear growth trend, and Didi is increasingly becoming a travel choice for mainland tourists to Hong Kong. During the holiday, the demand for using Didi for transportation in Hong Kong increased by 108% compared to the same period last year. Hong Kong's tourist attractions, theme parks, Hong Kong International Airport, and major ports in Shenzhen have become popular areas for taking taxis.

In addition to the surging crowds, freight transportation is also an indispensable player in the "atmosphere group" of holiday travel. During the holiday, Didi's freight orders increased by 49% compared to the same period last year. The people of Suzhou have become a major buyer of Didi Express orders, with the highest order volume among cities that have already opened express delivery services nationwide. On October 6th, it also became the highest day for Didi Express holiday orders.

The new first tier cities continue to lead the way, attracting "tourists from the east to the west" with ethnic customs

Traveling thousands of miles is a unique romance bestowed by Chinese people on long vacations. Driven by the theme of Mid Autumn Festival reunion, during the holiday period, the travel demand in Liaoning (Jinzhou, Benxi, Chaoyang), Heilongjiang (Shuangyashan, Hegang), Anhui (Anqing, Huainan, Huaibei) and other places has increased by more than 100% compared to before the festival.

Even though many people choose to return to their hometown for family visits and travel, Beijing, Shanghai, Nanjing, Suzhou, Tianjin, Guangzhou, Shenzhen, Chengdu, Xi'an, and Hangzhou are still the top 10 popular cities with high demand for ride hailing during the long holiday. In terms of car rental, there is a similar trend, with top tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, as well as popular provincial capital tourist cities such as Chengdu, Xi'an, Kunming, and Changsha having the highest order volume.

Compared to before the holiday, ethnic and folk customs have become the wind vane for holiday travel. As a new tourist check-in city, the demand for holiday travel in Yanbian, Jilin has surged, with a growth rate of over 280% compared to before the holiday. With the help of the long holiday, ethnic tourism in the western region has become a hot trend for travel this year. The demand for taxi hailing in Xinjiang, Tibet, Ningxia, Qinghai and other places has increased by over 150% compared to before the holiday. Among them, Ganzi Prefecture in Sichuan, Aba Prefecture in Sichuan, Alxa League in Inner Mongolia, Wuwei in Gansu, Jiayuguan in Gansu, Zhangye in Gansu, Turpan in Xinjiang, and Zhongwei in Ningxia have become the main areas for this year's "Western Journey". The demand for car rental in Lhasa, Lanzhou, Kashgar and other places has increased by over 200% compared to before the holiday, with Lhasa increasing by 242%.

In addition to the distance, the relaxed and popular peripheral and suburban tours continue the heat of previous holidays. During the holiday, the order volume of long-distance ride hailing services over 30 kilometers has increased by 164% compared to last year. Shenzhen, Chengdu, Hangzhou, and other cities have become the "preferred" cities for holiday peripheral and suburban travel.

Music performances accelerate cultural and tourism travel, and the Asian Games heat ignites the Hangzhou consumer market

Since the beginning of this year, the combination of "performance setting, cultural and tourism singing" has become the "traffic password" to promote cultural and tourism consumption in various regions. During the holiday period, music festivals, concerts, and other live performances were held in various places such as Changsha, Handan, Changzhou, Jingzhou, Nanyang, and Guiyang, attracting a large number of consumers to watch the performances, further promoting the release of new consumption momentum in the local cultural and tourism market, and "traveling with performances" has become a new trend. Among them, the first Jingzhou Ancient City Music Festival in 2023 boosted the demand for holiday travel in Jingzhou by 107% compared to before the festival.

The Hangzhou Asian Games are bustling with events, and travel demand is heating up ahead of schedule. Starting from September 18th, ride hailing in Hangzhou has increased by nearly 40% compared to the previous week, while ride hailing has increased by nearly 80% compared to the previous week. With the bustling events of the Hangzhou Asian Games underway, the demand for travel to Hangzhou during the holiday season for sightseeing, tourism, and leisure and entertainment scenes has further increased.

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