Furniture consumption is gradually moving towards "thousands of people and thousands of faces"

From Nordic style to Chinese style, from solid wood furniture to smart furniture.

From Nordic style to Chinese style, from solid wood furniture to smart furniture... Young people's choice of furniture is moving from "one side for a thousand people" to "one side for a thousand people". At present, furniture styles such as simple living, living in nature, and a sense of invisible order are popular among young consumers, leading the trend of home aesthetics.

Young people's furniture consumption is showing a diversified trend, with the most noteworthy being the new furniture functions such as folding and intelligence that have emerged to save housing space. Among them, foldable furniture not only meets consumers' demand for saving living space, but also integrates elements such as lightweight, aesthetics, and technology into daily life, enhancing the "fireworks" and making indoor space layout more flexible. At the same time, invisible storage design has also become a major highlight of furniture consumption, with sales of furniture with hidden functions increasing by 158% year-on-year, and sales of hidden clothes hangers increasing by over 300% year-on-year. Intelligent furniture integrates electronic intelligent control systems into furniture products, making them automated and intelligent, making home life more convenient and comfortable.

People's pursuit of quality of life and aesthetics is more evident in improving their home environment, which also brings benefits to related industries. Among them, women place more emphasis on comfortable sleep, with over 40% of consumers of log furniture being female users; Cream style and cloud sofa are deeply loved by young users, with over 60% of young consumers under the age of 35; Original designer furniture has a larger market among professionals, and the consumption of financial professionals has increased by 350%.

The evolution of furniture consumption is a history written by life; The upgrading of furniture consumption ultimately needs to be addressed in service life. When consumers show a higher pursuit of quality in their living environment, they are accumulating energy to expand consumption scenarios and unleash consumption potential. In response to the current trend of consumption upgrading, relevant enterprises should strengthen their product research and development efforts to effectively meet the quality, personalization, functionality, and intelligence needs of furniture consumption.

(Reviewed by: Senior Researcher, JD Consumer and Industrial Development Research Institute)

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