Dig and dig, "Teacher Huang began to bring goods! 5 live broadcasts with sales exceeding one million and nearly 50000 followers lost

Remember to sing a 'dig dig dig' nursery rhymeIs Mr. Huang, who is popular on the internet?She gained nearly 8 million followers within 5 monthsIt also sparked many netizens to imitateRecently, she launched a live streaming sales modeTeacher Huang starts live streaming sales:Music classes have been taught all alongAccording to data, Teacher Huang has aired a total of 5 shows in the past 30 days, with an average of 5

Remember to sing a 'dig dig dig' nursery rhyme

Is Mr. Huang, who is popular on the internet?

She gained nearly 8 million followers within 5 months

It also sparked many netizens to imitate

Recently, she launched a live streaming sales mode

Teacher Huang starts live streaming sales:

Music classes have been taught all along

According to data, Teacher Huang has aired a total of 5 shows in the past 30 days, with an average of 5.823 million viewers per show, with a maximum of 8.148 million viewers and live streaming sales of 1-2 million. In May, its fan base increased to 5 million, and in September, it launched live streaming and sales, with a fan base of 8 million. It is worth noting that its fans have decreased by nearly 50000 in the past 30 days. It seems that the sustainability of Teacher Huang's live streaming sales performance remains to be seen.

The video shows that Teacher Huang expressed great nervousness during the live broadcast and apologized to fans for saying the wrong product price.

On September 26th, Teacher Huang responded on her personal Weibo account to the matter of bringing goods, stating that she is still engaged in music education and uses her break time to start bringing goods. She also stated that she is a lively and outgoing person in her life, constantly trying different new roles. As for some people who believe that being a teacher for live streaming sales is inappropriate, Teacher Huang also clarified that he is not a preschool teacher, but a trainer for a certain music characteristic course.

On October 8th, she posted another Weibo post stating that she was really happy last October.

Previously, when Teacher Huang first became popular, many netizens questioned whether she would resign as a internet celebrity, whether her identity as a preschool teacher was genuine, and whether she had a team. At that time,Teacher Huang has also publicly responded that he did not resign and said, "In the coming days, I want to use music to heal more people

In response to the questioning statement, Teacher Huang also stated that he does not have any team or company, but only shares daily teaching. Seeing likes makes him very happy and excited, and he was unprepared for his popularity and various doubts; The rumor of resigning is false information. She has been working for seven years and is very happy to teach children. She has no intention of resigning.

Red Star Quick Review

Dig and Dig "Teacher Huang's 5 live broadcasts have sales exceeding one million yuan,

Why is there so much controversy?

Teacher Huang, who became famous for his nursery rhyme "Dig Dig Dig Dig", recently launched a live streaming product. According to data, Teacher Huang has aired a total of 5 shows in the past 30 days, with an average of 5.823 million viewers per show, with a maximum of 8.148 million viewers and live streaming sales of 1-2 million. In May, its fan base increased to 5 million, and in September, it launched live streaming and sales, with a fan base of 8 million. It is worth noting that its followers have decreased by nearly 50000 in the past 30 days.

This has sparked a huge controversy online, with a news comment section casually opened, and unfriendly comments can be said to be everywhere, such as "Teacher Huang used to say he didn't want to become a internet celebrity and didn't bring goods", "People who go to work and school no longer want to work", "He used to be Teacher Huang, but now he's Mr. Huang"... and so on, there are also some unattractive personal attacks.

The criticism that Teacher Huang is facing is worth pondering: "Should she teach her children to become internet celebrities in the future?" Of course, Teacher Huang clarified that she is not a preschool teacher, but a trainer for a certain music specialty course. But this sentence also harbors a strange subtext - it's not right for a child to want to become an internet celebrity. But why not? What's so unbearable about this industry? It may be difficult to come up with a reason, but this profession has indeed been negatively labeled by some people.

In fact, the controversy over online celebrity sales reflects people's deep fear and aversion to uncertainty. Taking Teacher Huang as an example, she doesn't seem to have any outstanding talents, and the nursery rhyme "Dig and Dig" is not her original creation. Just because of a video circulating online, it became famous and embarked on the path of live streaming and sales, earning some unimaginable income. All of this seems irregular, illogical, and not in line with the simple values of 'what you sow, what you sow'. But it just happened, appearing somewhat absurd and frustrating for some people, exclaiming 'what's the point of hard work', which may also include a hint of jealousy.

But from a different perspective, live streaming sales are actually unexpected opportunities brought about by technological development and industry updates, just like what economist Schumpeter calls "creative destruction", which itself contains disruptive power. Under this new commercial form, the traditional value creation chain has been disrupted, and wealth accumulation is not linearly increasing, but suddenly exploding at a certain point, which is surprising. Moreover, such opportunities are not evenly distributed, and not everyone can benefit from them. Opportunities may be very accidental, favoring someone with exceptional luck, such as Teacher Huang who sang "Dig Dig". These things inevitably make ordinary people feel at a loss. Living in such a structure, they may feel that their own value is meaningless - what's the use of hard work, it's not as good as luck.

However, from a more macro perspective, it is premature to assert that the traditional value system has malfunctioned. Just like Teacher Huang, who started the live broadcast and quickly lost nearly 50000 followers recently, this may be a "cost", perhaps reflecting people's dissatisfaction with a certain "shortcut style" business model and her personality.

In addition, from the overall picture of live streaming sales, this industry is not as easy and easy to become rich as imagined. According to reports, according to the "China Online Performance (Live and Short Video) Industry Development Report (2022-2023)" jointly prepared by the China Performance Industry Association and others, as of the end of 2022, China's online performance (live) industry has opened more than 150 million anchor accounts. Among the anchors whose main source of income is live streaming, 95.2% have a monthly income of less than 5000 yuan, and only 0.4% have a monthly income of over 100000 yuan, The income gap between "top" and "tail" anchors is huge.

So, a lucky teacher named Huang has sparked some people's hostility towards a certain industry and even lost confidence in traditional values, which is actually unnecessary. This is just a case that occupies too much perspective, not a real situation, and there is no empirical conclusion drawn from it. A closer look at the data in the live streaming industry reveals that this is not much different from various industries. Of course, there are top achievers, but most people still can only work hard and earn an inconspicuous average salary. This also indicates that although opportunities are not evenly distributed, they generally follow a "normal distribution".

So, there is no need to focus on Teacher Huang or even attack her personally. People can never stop the appearance of the lucky person. The lucky person can be either Teacher Huang or someone else, and consumerism always selects the next lucky "symbol". Not to mention, there is no need to doubt the value system that has always existed. In most situations, for most people, hard work, diligence, and gradual accumulation still work.

Teacher Huang's outburst was indeed sudden and very dazzling. But if an individual case obscures rational observation and thinking, leading to emotional conclusions and resulting in hostility, it may also be a loss of social rationality.

Red Star News Special Commentator Yi Zhi

Column Editor in Chief: Qin Hong Text Editor: Cheng Pei Inscription Source: Tuchong Image Editor: Da Xi

Source: Author: Red Star News

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