Achievements in Science Popularization and Education of Yunnan Section of the National Nature Reserve for Rare and Endemic Fish in the Upper Reaches of the Yangtze River

Since the establishment of the Yunnan Management and Conservation Bureau, a national nature reserve for rare and unique fish species in the upper reaches of the Yangtze River, its goal has been to strive to build the reserve into a "three modernizations" nature reserve that integrates six major functions: management, protection, restoration, scientific research, breeding, and education, standardizes environmental construction, project construction, and institutional construction, and informationization of human, financial, material, and business management. It will continue to strengthen protection and construction, To steadily increase the diversity of fish species in the protected area, significantly restore the number of rare and endangered fish populations, and significantly increase the amount of fish resources

Since the establishment of the Yunnan Management and Conservation Bureau, a national nature reserve for rare and unique fish species in the upper reaches of the Yangtze River, its goal has been to strive to build the reserve into a "three modernizations" nature reserve that integrates six major functions: management, protection, restoration, scientific research, breeding, and education, standardizes environmental construction, project construction, and institutional construction, and informationization of human, financial, material, and business management. It will continue to strengthen protection and construction, To steadily increase the diversity of fish species in the protected area, significantly restore the number of rare and endangered fish populations, and significantly increase the amount of fish resources.

The popularization of science and education among them is one of the six major functions. Coordinated with the other five major functions, it has both independent functional roles and mutual influence on the overall function. Today, we will focus on the effective aspects of promoting the Yunnan section of the upper reaches of the Yangtze River through external efforts in science popularization and education.

It is reported that since 2019, more than 40000 daily promotional materials and fishing ban notices have been distributed and posted in the protected areas every year.

22 permanent promotional slogans and over 100 warning signs will be produced in key areas of the protected area.

Using the "big horn" skillfully, distribute the USB flash drive containing relevant laws and regulations of the protected area to villages and towns in the watershed of the protected area, and use the "big horn" to widely promote.

Collaborate with relevant departments such as the Women's Federation and agriculture and rural areas to carry out science popularization education, fishing prohibition knowledge, and legal and regulatory training in the protected area, fully covering the surrounding communities of the protected area.

Carefully plan and promote special activities such as proliferation and release. Invite CCTV News, Yunnan Daily, Zhaotong Daily and other news media at all levels to track and report, attracting high attention from all sectors of society.

Collaborate with Western Mobile Media to release relevant information on the environmental protection and construction of the Chishui River, work in the protected area, and knowledge of fish science popularization through various new media platforms such as "Sina Headlines" and "Today Headlines", in order to enhance the visibility of the protected area.

According to incomplete statistics, Sina has read tens of millions of headline articles

95 Today's Headline Column Articles

More than 300 articles in Sina's columns

Establish a cooperation agreement with the surrounding community schools in the protected area, jointly establish 5 science popularization education bases, and carry out science popularization promotion activities once a year.

Produce special promotional videos and songs, and carry out cultural performance promotion.

Through these eight aspects of science popularization and education, a new pattern of thematic and socialized science popularization and education has gradually emerged, with a combination of online and offline, mobile and fixed, official media platforms and self media platforms favored by netizens. The results have gradually become prominent.

Image and text editing and publishing: Western Mobile Media

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