Suspected of Taobao's live streaming account being launched, and Li Sisi, the "CCTV First Sister", transitioning to live streaming and sales after leaving?

Urban Express - Orange and Persimmon Interactive News: "The most difficult thing to part with is to bid farewell to the day, and the slightest willow leaves the east wind. Thirteen years of struggle, grateful for everything

Urban Express - Orange and Persimmon Interactive News: "The most difficult thing to part with is to bid farewell to the day, and the slightest willow leaves the east wind. Thirteen years of struggle, grateful for everything. Enlighten the scenery on the way, and walk in the light.

Recently, Li Sisi, a well-known host of CCTV, announced through his personal Weibo post that he had left CCTV after thirteen years of struggle.

Li Sisi, who has hosted the Spring Festival Gala 9 times, is considered by many viewers as the "first sister" of CCTV. In response to his resignation, Li Sisi replied to netizens in the personal account comment area of Tiktok: "Start a new challenge."

Although Li Sisi did not specifically disclose her next plans, many netizens speculate that she is likely to transform into a live streaming streamer.

On the 10th, the reporter discovered that an account called "Li Sisi Yan Xuan" was quietly launched on Taobao Live. At present, the number of fans is not large, only over 300 people. Is this account Li Sisi himself? Currently, there is no response from Taobao Live.

However, based on Li Sisi's previous accounts on several platforms, the possibility of live streaming sales cannot be ruled out.

"Host Li Sisi" currently has 9.69 million fans in Tiktok, whose identity tags are "Host Li Sisi" and "High quality author of e-commerce".

Li Sisi released 678 short video works in Tiktok. In addition to sharing work and life, she has been trying out unboxing short videos and some business promotions in the past year. There are 46 good items in the product display area, showing 4877 followers and 5240 sold items.

From the product category in the product display area, it mainly includes books, learning supplies, and women's fitness supplies.

When it comes to Li Sisi, many people think of the Spring Festival Gala.

On New Year's Eve in 2012, 26 year old Li Sisi, along with predecessors such as Zhu Jun, Li Yong, and Dong Qing, stood on the stage of the Spring Festival Gala, breaking the record for being the oldest host of the gala. Since then, she has been active on CCTV and has hosted 9 Spring Festival Galas, and was also considered the successor of Dong Qing.

Nowadays, live streaming has become a new choice for many people. Among the constantly joining anchors, we have seen many familiar faces - CCTV hosts. With its beautiful appearance and excellent on-site reaction ability honed through years of camera exposure, several CCTV hosts have previously ventured into live streaming sales.

Recently, CCTV host Liu Fangfei launched a live streaming product on Xiaohongshu under her personal name. The most watched event attracted 360000 viewers online. The main products with goods are health products, cosmetics, shoes and clothing, etc. However, being commented by netizens, the expression on private live streaming with goods is too serious and not natural enough.

Prior to this, Liu Chunyan, Lang Yongchun, Wang Xiaoqian, Li Xiaomeng, Ouyang Xiadan, Zhang Xiaonan, Zhang Lei, and others have also entered live streaming sales and sparked some discussions. Lang Yongchun once commented, "Now that the whole people live streaming, gentlemen love money and take it in a proper way. I don't steal or rob, why not

So, what do you think?

(Urban Express - Orange and Persimmon Interaction)

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