Observation | In the era of widespread application of AI, how can enterprises avoid "speaking better than doing"

At the 2023 Shanghai International Consumer Electronics Technology Exhibition (TechG), several professionals in the field of artificial intelligence (AI) stated that AI is becoming an indispensable core element in smart life, and how to use AI to achieve enterprise intelligence has become the most concerned topic in various fields.This exhibition brings together nearly 200 technology companies from over 10 countries and regions

At the 2023 Shanghai International Consumer Electronics Technology Exhibition (TechG), several professionals in the field of artificial intelligence (AI) stated that AI is becoming an indispensable core element in smart life, and how to use AI to achieve enterprise intelligence has become the most concerned topic in various fields.

This exhibition brings together nearly 200 technology companies from over 10 countries and regions. The reporter from Pengpai News noticed on site that the vast majority of participating companies mainly display AI related products, from applications, electronic chips, wearable devices, furniture and appliances to smart cars.

Lenovo exhibition area at TechG exhibition. Provided by the organizer

On the forum, AI has also become an unavoidable keyword. Wang Chuandong, Vice President of Lenovo Group and Chief Marketing Officer of China, said, "The era of widespread application of AI has arrived and has been reflected in people's work, study, and life. Any consumer electronic device that is not integrating intelligence or moving towards intelligence will inevitably be eliminated

Lu Xianghua, a professor in the Department of Information Management and Business Intelligence at the School of Management at Fudan University, said that people often mistakenly believe that ChatGPT is equivalent to AIGC (Generative AI), but ChatGPT is actually just a manifestation of AIGC. As long as AI has the three main elements of system, prompt words, and generated content, it can be considered as AIGC. However, currently it seems that the main utility that AIGC brings to enterprises still remains in enhancing the internal and external user experience.

Lu Xianghua believes that AIGC is transitioning from a period of technological excitement to a stage dominated by customer scenarios. In the process of exploring the application of AI, many enterprises may experience the phenomenon of "speaking better than doing". In fact, the focus of using AI to intelligentize enterprises is not to replace people with AI, but to replace tasks with AI.

Zhou Ming, founder and CEO of Lanzhou Technology and Vice Chairman of the China Computer Society, explained the specific application of the big model. Zhou Ming pointed out that on top of the universal big model, there are also industry big models, scene character models, and AIAgents (agents). After layer by layer differentiation, the models will gradually establish barriers, providing entry opportunities for enterprises who want to do big models internally and externally.

Market research firm GfK released the "2023-2024 White Paper on the Development of China's Science and Technology Consumer Electronics Industry" at this exhibition, summarizing three new characteristics of China's consumer electronics industry: new cycles, new scenarios, and new patterns. Among them, the turning point of the dual cycle of technology and economy has arrived, and consumer electronics will face a trend of upward movement and enter a new cycle; Changes in demand drive deep innovation in intelligent and high-end scenarios, bringing new scenarios; The global landscape is reshaping, and Chinese brands are transitioning from "going global" to "internationalization" to embrace the new landscape.

In addition to AI, the metaverse and the Internet of Things are also two highly concerned concepts. Zhao Xing, the director of the Metaverse and Virtual Real Interaction Research Institute, stated that after experiencing difficult explorations in previous years, the Metaverse has gradually found its direction with the blessing of AIGC. For example, in the past, many developers were obsessed with restoring all the details of the real world in the metaverse, without considering that these cumbersome details may not be what users need. In fact, the focus of innovation is to capture the user's immediate needs and unleash their imagination.

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