Over 70 million! Huawei's mobile phone shipment target has doubled, what will be waiting for Apple?

Over 70 million! Huawei's mobile phone shipment target has doubled, what will be waiting for Apple?The Huawei Mate60Pro has not been launched yet, reigniting competition in the high-end mobile phone industry. It has directly surpassed the iPhone 15 in popularity, and after more than a month of verification, it has received very good market response

Over 70 million! Huawei's mobile phone shipment target has doubled, what will be waiting for Apple?

The Huawei Mate60Pro has not been launched yet, reigniting competition in the high-end mobile phone industry. It has directly surpassed the iPhone 15 in popularity, and after more than a month of verification, it has received very good market response. Currently, all models of the Mate60 have been eagerly sought after.

Huawei has also sounded the clarion call for a counterattack. Yu Chengdong responded at the developer conference that "the light boat has passed the mountains" and directly announced the completion of the domestic supply chain. Obviously, anyone who wants to buy Huawei phones in the future can buy them, and it is expected that the phone shipment volume this year will exceed 30 million.

And the potential of the Mate60 series never stops here. According to insiders, there are reports claiming that Huawei's smartphone shipments will exceed 70 million units next year. If this is true, what impact will it have on companies such as Apple and Qualcomm?

The advantages of Mate60

Huawei is a communication company that complements its mobile phone business. After years of hard work, although it uses a combination of Qualcomm chips and Google Android, after the birth of the 5G network, it has consistently countered in mobile phone sales and is about to surpass Samsung in total sales. As a result, jealousy in the United States has begun to take root.

At that time, Huawei had become a presence that could compete with Apple, and high-end smartphone sales continued to rank on the list. However, the chip rules in the United States forced TSMC to cut off supply, and after Kirin chips faced production suspension, Huawei smartphones could only temporarily withdraw from the stage.

Although Qualcomm resumed the supply of 4G chips in the future, Huawei naturally did not want to adopt them on a large scale. Under this "vow not to compromise" concept, Huawei successfully opened up the domestic supply chain, and the high-end Kirin 9000S returned. Coupled with the Hongmeng 4.0 system, the perfect fit gave Mate60 the capital to challenge Apple again.

All Huawei's efforts have been demonstrated on Mate60, with Google discontinuing the Android system, Huawei developing its own Hongmeng system comparable to Apple iOS, and Qualcomm Snapdragon chip discontinuing the supply, enabling Kirin chips to become legitimate overnight. In addition, Huawei has developed Kunlun glass, image systems, and Xuanwu architecture, among others.

The biggest surprise of Mate60 is its satellite communication function, which has undergone a significant upgrade compared to the previous version. It is no longer limited to text messages and directly brings satellite communication function into civilian phones, which is difficult for even Apple to achieve. With the support of many technologies, Mate60 is also on par with the iPhone 15 in terms of competitiveness.

Without any promotion or preheating, Huawei is so confident in directly promoting the launch of Mate60. So far, no mobile phone manufacturer has dared to do so, and Mate60 has undoubtedly won the first place in domestic mobile phone brand sales in September. Huawei has also directly announced its return.

Previously, according to the analysis of renowned analyst Guo Mingyi, the shipment volume of Huawei Mate60Pro in the second half of the year will reach 6 million units. Currently, the sales of mobile phones in the downstream market are not good, and even Apple's year-on-year shipment volume is significantly declining. It seems that only Huawei is moving against the wind, and Huawei's goal is not limited to this.

The popularity of Huawei's new machines continues to rise. In order not to affect consumers' purchases, the entire Mate60 series is currently working overtime to produce. There are reports that Huawei has raised its shipping target for 2024 to 60-70 million units, which has directly doubled compared to last year's shipment volume. What will this bring to Apple?

How should Apple respond

Mate60 has been released for almost a month now, and the United States has not yet figured out the origin of the Kirin 9000S chip. It has searched the usage records of all lithography machines and has not found any reason. Therefore, it can only be determined that it is made in China.

After reviewing the self-developed Kirin chip, Huawei will definitely say goodbye to Qualcomm in the future. If the supply of 5G chips is not restored, there is probably no possibility of cooperation in the future, and Apple's situation is not much better.

In recent years, global sales of Apple smartphones have been continuously declining, and various countries have imposed huge fines on Apple's "monopoly" behavior. However, the Chinese market is relatively more lenient, and the new iPhone is still being sought after by Chinese people. The reason is simple: there is no other choice in the high-end field.

But the situation in the future will be different. The strength of the Mate60 is not inferior to that of the iPhone 15 in the competition. Compared to Apple's "toothpaste squeezing" upgrade, Huawei has much higher potential in the future, and it is difficult to have a winner in this final game.

Would you prefer to support Mate60 or iPhone 15?


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