Technology Continuously Iterating Industry: Folding Screen Mobile Phone Track Gradually Increasing Public Awareness

Against the backdrop of overall pressure on the smartphone market, high-end has become a common development direction for major manufacturers. As a sharp tool for conquering the high-end market, folding screen technology is gradually emerging in the market

Against the backdrop of overall pressure on the smartphone market, high-end has become a common development direction for major manufacturers. As a sharp tool for conquering the high-end market, folding screen technology is gradually emerging in the market. How to win in the fiercely competitive market environment and how to create a product that combines quality and innovation have become urgent issues for major manufacturers to solve.

The data shows that the folding screen track is in a rapid upward period. According to CINNOResearch data, the sales of foldable screen smartphones in the Chinese market increased by 72% year-on-year in the first half of 2023, with sales increasing by 51% year-on-year in the first quarter and 99% year-on-year in the second quarter. This has achieved eleven consecutive quarters of positive year-on-year growth.

Taking domestic smartphone manufacturer OPPO as an example, recently it released its new FindN3 foldable screen phone to the public. It is understood that FindN3 inherits the computational photography capabilities of the FindX6 series and is equipped with a new generation of hyperlight and shadow imaging engine, which can more accurately present details, colors, and light and shadow.

Based on the user focus on foldable screens released by iResearch Consulting, the hardware aspect accounts for the top three in terms of screen, product quality, product weight, and appearance. In terms of software, screen separation, hovering, and intelligent interconnection account for the top three.

OPPO Senior Vice President and Chief Product Officer Liu Zuohu introduced that FindN3 has abandoned the "short and chubby" body design that continues for two generations, making it more slender overall and equipped with a larger screen, making the experience in a folded state closer to a traditional straight board machine. However, although the new product has grown taller, it has also become thinner. Compared to the previous generation of products, its body thickness is thinner.

Although foldable screen products are not the mainstream choice of the public, their recognition and acceptance among consumers are increasing. We are always committed to creating the highest quality foldable screen products, which is also the core competitiveness of the products. "Liu Zuohu said," Today, we have conducted 1 million folding tests and will continue to conduct more experiments to reveal the potential of foldable screens

Although the company has launched three generations of foldable screen products, there are still some consumers who are concerned about their durability. Liu Zuohu said that he also hopes to attract more participants to jointly promote the development of the foldable screen market and test the market through practice.

Nowadays, foldable screen phones have become a focus of consumer attention for their comprehensive product strength, while pursuing lightness and thinness.

Liu Zuohu believes that imaging engineering is a complex and critical system that requires collaborative cooperation from multiple aspects. The core lies in that at the physical level, the volume of the folding screen must be large enough to ensure basic performance; However, the importance of software algorithms cannot be ignored.

In addition, for mobile phone manufacturers, the importance of artificial intelligence is self-evident. Regarding this, Liu Zuohu also stated that AIGC technology (AIGenerated Content) is worth continuous research and exploration. We firmly believe that the future of mobile phones will have intelligence beyond individual abilities, capable of understanding and interpreting language like humans, providing excellent assistance to users through continuous observation, learning, and understanding of their habits to complete various tasks. We look forward to every user in the future having such a capable assistant, "he said.

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