Industrial "Smart Manufacturing" Joins Double 11 Taobao and Tmall Industrial Product Sales Increase 42% YoY in Four Hours

At 8 pm on October 31st, Tmall Double 11 officially opened for sale. According to official data, the sales momentum of Taobao Tmall industrial products is rapid, with four hours on its first day of sale and a year-on-year increase of 42% in sales

At 8 pm on October 31st, Tmall Double 11 officially opened for sale. According to official data, the sales momentum of Taobao Tmall industrial products is rapid, with four hours on its first day of sale and a year-on-year increase of 42% in sales.

Industrial product merchants have shown a collective exponential growth trend. On the first day of sales of industrial products on Taobao and Tmall, there were over 20000 merchants with a growth rate of over 100% on Taobao and Tmall. The flagship store of Jinchao has grown by over 160%, the flagship store of CHNT Electric Zhengtai Electric has opened for 4 hours with a year-on-year increase of over 120%, and the flagship store of Bairuite has grown by 107% compared to the same period last year.

It is worth noting that during the Tmall Double 11 period, the industrial product category welcomed the most hardcore merchant "state-owned small new". The products in the store represent the top level of intelligent manufacturing in contemporary China, including the world's first onshore small modular reactor "Linglong 1", the world's first 100000 ton deep water semi submersible production and storage platform "Deepsea 1", the world's largest diameter vertical well drilling machine "Dream", the world's largest tonnage bridge deck crane, the world's first 12000 meter deep well automated drilling rig The first reconfigurable 5G RF transceiver chip in China, such as the "Breaking Wind 865".

On the first day of the opening of Tmall Double 11, there were 499 industrial product sub categories on Taobao's Tmall Industrial Products, with a growth rate of over 50%; Emerging industrial product categories can achieve better performance by logging into Taobao, and the consumption boom of Tmall Double 11 has injected tremendous momentum into the online commercialization of industrial products. New consumer trends in industrial products: The industry is growing rapidly, and electric forklifts have become a new favorite among professional buyers, with a growth rate of over 200%

The growth of new material categories was particularly impressive in this Double Eleven, with new industrial aluminum profiles increasing by 290% and special glass increasing by 421% year-on-year. In addition, industrial automation and robotics, green energy-saving and environmental protection equipment, and safety protection facilities have seen a significant increase.

With the entry of more and more brand merchants, the Taobao Tmall industrial product market has a product volume of over 500 million pieces, with over 90 million active buyers over the years, over 1400 industrial product procurement categories, covering 226 county-level industrial belts across the country, over 700000 powerful factories, and nearly 10000 specialized, refined, and new enterprises. Leading by far among online industrial product procurement platforms, it is also the only specialized platform that focuses on the procurement needs of small and medium-sized enterprises.

The traditional industrial product procurement market is more inclined towards offline procurement and sales logic, with fragmented procurement and sales, and dispersed markets. E-commerce platforms still have great potential in the process of deepening the industry. This year, Taobao Tmall Industrial Products achieved a comprehensive outbreak of business growth on the Double 11. On Taobao for industrial product procurement, one-stop shopping has gradually become a habit for more professional buyers. Within four hours of the opening of this year's Tmall Double 11, a consumer placed a large order with a single order amount of nearly 2 million yuan, which came from a professional industrial standard parts factory procurement demand. The industrial procurement on Taobao increasingly reflects the characteristics of professionalism and standardization.

Industry analysts believe that the digitization of industrial products is a deep blue, and Taobao Tmall, with 15 years of digital practical experience, is a shortcut to the digitization process of industrial products. Platforms and businesses complement each other and can work together to promote high-quality digital development of industrial products.

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