Who did Simba slap in the face when he sold mattresses at a low price? How many jobs did a single live broadcast cost 1.6 billion yuan?

Recently, the incident of internet celebrity Simba bringing a Moose mattress has become a hot topic on the internet.The mattress purchased by Simba is priced at 15000 yuan offline, while the price in the Simba live broadcast room is only 4980 yuan, which is 10000 yuan lower than the offline price

Recently, the incident of internet celebrity Simba bringing a Moose mattress has become a hot topic on the internet.

The mattress purchased by Simba is priced at 15000 yuan offline, while the price in the Simba live broadcast room is only 4980 yuan, which is 10000 yuan lower than the offline price. This means that the profit of the offline mattress is 10000 yuan higher than the profit in the Simba live broadcast room.

According to the Mu Si prospectus, the cost price of Mu Si mattresses is basically around 3700 yuan, and the factory price given to distributors is also around 5000 yuan. And the dealer sold it for 15000 yuan, with a staggering profit margin of 200%! This is also the reason why the furniture market is sparsely populated, yet it can guarantee abundant profits.

This time, due to the sales contract reached between Simba and Moose, Simba has significantly compressed its profit margin, bringing mattresses that only wealthy people can afford into countless households.

During a live broadcast, 32000 sets of mattresses were released, which basically allowed the people who needed them to complete their purchases. This also completely compressed the offline sales of Mu Si mattresses in the next quarter, which completely angered the distributors of Mu Si mattresses. Under the joint pressure of the distributors, Yang Xin, the president of Mu Si Furniture, was forced to resign and became the scapegoat of this incident.

Simba's low-priced strategy thoroughly exposed the excessive profits in the furniture market, which also made the entire furniture market a hot topic of public opinion.

Simba's marketing has undoubtedly been very successful from a marketing perspective, but the sales model of Simba's internet celebrity has also caused huge controversy.

Some netizens say that a live streamer who sells goods for 1.6 billion yuan is the only one who is wealthy. The average sales revenue of 1.6 billion yuan reaches 1 million physical stores, which can enable the supply chain business representatives related to these 1 million physical stores to have rich economic income. A person's prosperity cannot drive or revitalize the market economy, and only when the whole nation is prosperous can it drive and revitalize the market economy.

Some netizens also expressed that online celebrity live streaming is completely a disruption to the pricing system, causing upstream enterprises to compress costs and produce more and more counterfeit and inferior products on the market.

In fact, live streaming is a vicious cycle. Although companies have increased sales through cooperation with internet celebrities and spent one person's money on ten people's work, only one person has earned money to continue spending, and there are still nine who have not earned money. Nine people are unable to consume, resulting in a sustained decline in consumption power.

The comprehensive economic plate is so big, and there will definitely be fewer if there are more on this side. That's why more than thirty countries have already banned live streaming and sales!

Another perspective is that the low price strategy of live streaming has truly enabled the people to achieve affordability, buying products that are beyond their value, breaking the traditional sales model of excessive profits, which is beneficial and harmless to the people.

As for the advantages and disadvantages of live streaming, it lies in your entry point. Although live streaming may cause excessive concentration of wealth, it also provides tangible benefits to the people, which may be the reason for the popularity of internet celebrities!

What do you think of live streaming and internet celebrities?

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