TaoMai VIP Membership Surpasses 3 Million, Upgraded to Offer "Extra Value, Extra Surprise" Experience

TaoMai VIP Membership Surpasses 3 Million, Upgraded to Offer "Extra Value, Extra Surprise" ExperienceGlobal Times Technology Report, Reporter Li Wenyao On July 19, TaoMai VIP announced that its Black Diamond membership count has surpassed 3 million. As a joint membership system launched by TaoPiaoPiao and Damai for "movies + performances," TaoMai VIP has accumulated over 20 million active members in the offline entertainment sector since its official launch in July 2021

TaoMai VIP Membership Surpasses 3 Million, Upgraded to Offer "Extra Value, Extra Surprise" Experience

Global Times Technology Report, Reporter Li Wenyao On July 19, TaoMai VIP announced that its Black Diamond membership count has surpassed 3 million. As a joint membership system launched by TaoPiaoPiao and Damai for "movies + performances," TaoMai VIP has accumulated over 20 million active members in the offline entertainment sector since its official launch in July 2021. As of June this year, the Black Diamond membership base has exceeded 3 million and has demonstrated robust spending power.

Black Diamond Members Contribute Over 20% of Platform Orders, Demonstrating Impressive Spending Power

Data reveals that in the past year, Black Diamond members contributed over 20% of the platform's orders, and their average ticket purchase frequency and ARPU (average revenue per user) in both film and performance sectors are eight times higher than non-members. Compared to non-members, Black Diamond members are less affected by scheduling when purchasing tickets and watching movies, and enjoy a wider range of content, showcasing their strong loyalty to the platform and their pursuit of high-quality content.

TaoMai VIP Brand Revamp, Delivering "Extra Value, Extra Surprise" Experience

On the occasion of its third anniversary, TaoMai VIP has undergone a brand revamp, upgrading its brand slogan to "Extra Value, Extra Surprise," and systematically upgrading its benefit system based on the core needs of its members. The goal is to provide users with services and experiences that offer greater value and are more cost-effective.

 TaoMai VIP Membership Surpasses 3 Million,  Upgraded to Offer "Extra Value, Extra Surprise" Experience

More Discounted Movies: Member Prices for All Projects, Up to 96 Yuan Off

To meet user needs for "visible value," TaoMai VIP has expanded its member price mechanism to cover all movie projects. Members can enjoy a 4 yuan discount when purchasing any film through the platform, saving up to 96 yuan per year, allowing users to enjoy movies at more affordable prices.

Easier Access to Performances: Priority Purchase Covering Over 4,000 Projects, Get Tickets to Your Desired Shows First

Addressing user needs for "a step ahead value," TaoMai VIP continually optimizes its performance priority purchase mechanism, expanding the coverage of its priority purchase and exclusive purchase benefits. Currently, it covers over 4,000 projects, helping millions of members buy tickets to their desired performances in advance.

Exclusive Black Diamond Member Benefits: A Step Ahead to Meet Stars, Providing Ultimate Experiences

TaoMai VIP offers "In-Field Player Plan" and "Supreme Player Plan" for Black Diamond members, including star movie viewing groups, ticket ticket public classes, exclusive Black Diamond purchases, Supreme Box Seats for concerts, and Supreme Performance Experience Officer programs. These rare benefits allow Black Diamond members to routinely enjoy the privilege of getting a step ahead in meeting stars, providing users with the ultimate movie and performance viewing experience.

TaoMai VIP Membership Head Liu Juan stated: " 'Visible value' and 'a step ahead value' are the core needs of high-frequency movie and performance users during their viewing experience. Based on this, we've proposed the brand proposition of 'Extra Value, Extra Surprise' and have systematically upgraded the TaoMai VIP membership benefit system. In the future, we will continue to invest in membership development with unwavering confidence, continuously enhancing the value and cost-effectiveness of TaoMai VIP benefits through refined operations. This will not only expand the membership base but also strengthen member stickiness."

TaoMai VIP Membership: A Vital Driving Force for the Offline Entertainment Industry Revival

As the core consumer group in the film and performance market, tens of millions of TaoMai VIP members are not only a vital aspect of the platform's competitive advantage but also a significant driving force for the offline entertainment industry's resurgence and sustainable development. TaoMai VIP will continue to be user-oriented, continually optimize membership benefits, provide users with more convenient and high-quality movie and performance viewing services, and promote the thriving development of the offline entertainment industry.

Here are some feedback from TaoMai VIP members:

  • "TaoMai VIP's member prices are truly economical, saving me a lot of money on movies." - User Li
  • "With priority purchases, I no longer have to worry about missing tickets for popular shows!" - User Wang
  • "The exclusive Black Diamond member benefits are awesome! I attended a star movie viewing group this time and had a great time!" - User Liu

Conclusion:

The TaoMai VIP platform, with its comprehensive membership system and wealth of benefit options, continually enhances user experience, attracting more and more users to join, becoming a key participant and driver in the offline entertainment industry. It is believed that TaoMai VIP will continue to lead industry development with high-quality services and innovative experiences, bringing more surprises to users.


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