Amazon Prime Day Breaks Records Again, Third-Party Sellers Sell Over 200 Million Items

Amazon Prime Day Breaks Records Again, Third-Party Sellers Sell Over 200 Million ItemsThe just-concluded 48-hour Amazon Prime Day event once again set new sales records. While Amazon did not disclose specific sales figures or growth rates, it stated that Prime members purchased millions of items across over 35 categories, setting a new high for all Prime Day events

Amazon Prime Day Breaks Records Again, Third-Party Sellers Sell Over 200 Million Items

The just-concluded 48-hour Amazon Prime Day event once again set new sales records. While Amazon did not disclose specific sales figures or growth rates, it stated that Prime members purchased millions of items across over 35 categories, setting a new high for all Prime Day events.

Third-party sellers were particularly impressive during this event, selling over 200 million items. Amazon emphasized that most of these independent sellers are small and medium-sized enterprises from around the world. This year's Prime Day event was also the one with the most promotions from small and medium-sized businesses in Amazon's history, providing a significant opportunity for these enterprises.

Besides the strong sales performance, Amazon also highlighted the important role played by its latest AI conversational assistant, Rufus, during the event. "Rufus has helped millions of customers complete their shopping, enhancing user experience and further driving sales growth," Amazon said in a statement.

The addition of Rufus has further optimized the Prime Day shopping experience, providing users with more convenient and intelligent shopping services. It can engage in real-time conversations with users, answer shopping questions, provide product recommendations, and even help users complete the order process, significantly improving their shopping efficiency.

In recent years, Amazon has been increasingly investing in AI technology and applying it to various business operations. The successful launch of Rufus not only demonstrates Amazon's leading position in AI but also showcases its commitment to creating more convenient and efficient shopping experiences for users.

The successful hosting of Prime Day once again proves Amazon's strong position as a leading global e-commerce platform, providing more development opportunities for third-party sellers. In the future, with Amazon's continued promotion of AI technology application and continuous improvement of user shopping experience, its market share will continue to expand, bringing more high-quality products and services to consumers worldwide.

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