New Trend in AIGC Application: Rise of In-App AI Plugins, Three Camps Emerge

New Trend in AIGC Application: Rise of In-App AI Plugins, Three Camps EmergeThe landing speed of AIGC applications in China is astonishing. Besides independent AI applications, in-app AI application plugins are also emerging

New Trend in AIGC Application: Rise of In-App AI Plugins, Three Camps Emerge

The landing speed of AIGC applications in China is astonishing. Besides independent AI applications, in-app AI application plugins are also emerging. A recent research report by QuestMobile shows that in June this year, Alipay's "AI Financial Assistant" Zhixiao Bao had 59.08 million users, while the number of users of independent apps, such as Doubao and Wenxin Yiyin, reached 27.52 million and 11.34 million respectively, exceeding 10 million.

The report points out that in-app AI applications have enormous potential and will work with independent apps to bring AI services to more people. Currently, the AIGC application ecosystem has evolved into a "three-camp" structure, namely:

1. Internet Giants: Represented by Ant Group, Douyin, Baidu, Alibaba, Tencent, etc. These companies are actively exploring in-app AI applications. For example, in addition to "AI Financial Assistant" Zhixiao Bao, Ant Group has also launched Alipay's intelligent life assistant, focusing on daily life services.

2. New AI Startup Unicorns: For example, Doubao and Wenxin Yiyin, which rely on independent apps to rapidly acquire new users, still need to further explore the adaptability and stickiness of user needs.

3. Traditional Well-known AI Companies: These companies have mature AI technology but need to adapt to market changes and actively explore application scenarios to stand out in the competition.

QuestMobile believes that independent AI apps need to rely on purchasing traffic to gain new users, and there is still room for improvement in user needs adaptability and stickiness. However, AI application plugins leverage the ecological traffic pool of super apps, enabling them to reach target users at low cost and quickly integrate with existing business scenarios and capabilities within the ecosystem. In the current internet ecosystem competition, plugin-based AI applications have a higher probability of breaking through.

Summary:

The rise of in-app AI application plugins has injected new vitality into the development of AIGC applications. In the future, more companies will join this trend, continuously enriching AI application scenarios and bringing more convenient and intelligent service experiences to users. Meanwhile, the three camps will continue to compete, driving the continuous improvement and development of the AIGC application ecosystem.

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