"Shuangshuang Guiyang" Smart Tourism Emerges: Digital Empowerment Drives Transformation and Upgrading of the Cultural and Tourism Industry

"Shuangshuang Guiyang" Smart Tourism Emerges: Digital Empowerment Drives Transformation and Upgrading of the Cultural and Tourism IndustryGuiyang, a city renowned for its pleasant climate and the slogan "Shuangshuang Guiyang," has witnessed a rapid development in its cultural and tourism industry in recent years. The integration of digital technology has injected strong momentum into its growth

"Shuangshuang Guiyang" Smart Tourism Emerges: Digital Empowerment Drives Transformation and Upgrading of the Cultural and Tourism Industry

Guiyang, a city renowned for its pleasant climate and the slogan "Shuangshuang Guiyang," has witnessed a rapid development in its cultural and tourism industry in recent years. The integration of digital technology has injected strong momentum into its growth. During the just concluded summer season, Guiyang's various scenic spots were bustling with visitors, with tourists from all over the country flocking to the city, once again showcasing the "overwhelming" phenomenon. Data provided by scenic spots for July indicates that the Jiaxiu Tower Scenic Area received over 230,000 visitors, a 62% year-on-year increase; the Qianlingshan Park attracted over 60,000 visitors daily; the Tianhe Tan Scenic Area received over 240,000 visitors; and the Red Ribbon Long March Cultural Digital Art Museum held eight performances daily, accumulating a total of 600,000 visitors since its opening.

Digital Empowerment, Upgraded Cultural and Tourism Scenarios

Centered on the "Shuangshuang Guiyang" city brand, Guiyang has been actively promoting the construction and innovation of digital tourism and cultural scenarios, highlighting its "Six Pleasant Experiences." Its smart tourism development has achieved remarkable results, injecting strong impetus into the digital transformation of Guiyang's cultural and tourism industry.

In recent years, Guiyang has been continuously creating new cultural and tourism scenarios driven by new technologies, infusing tourism with new vitality. Currently, Guiyang has completed over 30 cultural and tourism scenarios, including the "Shuangshuang Guiyang" Cultural Business Tourism Platform, the "Village to Village" Digital Rural Operation Platform Scenario, the Mountain and Sea City Sports Park (Smart Sports Venue), the Colorful Guizhou Free Cat Online Cultural and Tourism Comprehensive Platform, the Xifeng County Whole-Region Tourism VR Smart Tour Guide Platform, "Shuang You Zai Guiyang," "Shuangshuang Guiyang Travel and Residence," and more. These scenarios have formed a smart tourism network, connecting various scenic spots, and have preliminarily completed the construction of the Guiyang-Gui'an Smart Tourism System, making increasingly convenient cultural and tourism experiences readily accessible.

"Shuang You Zai Guiyang": Creating a One-Stop Smart Tourism Platform

As a key carrier of Guiyang's smart tourism, the "Shuang You Zai Guiyang" mini-program integrates multiple aspects, including tourist consultation services, tour guides, scenic spot introductions, dining recommendations, specialty purchases, performance information, e-commerce, travel and residence services, local life services, and tourist complaint handling. The aim is to comprehensively satisfy the personalized needs of tourists and residents in terms of "eating, lodging, transportation, touring, shopping, entertainment." Currently, over 70 scenic spots (districts) and over 100 enterprises (products) have joined the platform.

Upgrading Travel and Residence Experiences, Launching the "Shuangshuang Guiyang Travel and Residence" Mini-Program

In recent years, Guiyang has repeatedly won various accolades as a summer resort destination. Last summer, it topped Maoyan's national "Summer Vacation + Travel" popularity growth list, was included in the "2023 Summer Vacation Tourism Preferred Destinations" list released by the China Tourism Research Institute and the China Meteorological Administration Public Meteorological Service Center, and made it onto the "Top 10 Must-Visit Cities for Chinese Tourism Destinations in 2023" list released at the 2023 World Travel Market in London. According to relevant data, over 50,000 people stayed in Guiyang for travel and residence in 2023. This summer, the pleasant climate of Shuangshuang Guiyang has attracted even more people to travel and reside there. To cater to market demand, Guiyang has launched the "Shuangshuang Guiyang Travel and Residence" mini-program.

The "Shuangshuang Guiyang Travel and Residence" mini-program serves as a vibrant travel and residence guide, covering 9 major areas, over 50 charming villages, nearly 200 handpicked merchants, and an abundance of information on over 5,000 cozy beds, all accessible with a single click. The travel and residence map, a core highlight, not only visually presents Guiyang's travel and residence map but also integrates one-stop service functions like querying, booking, checking in, reviews, strategy sharing, and real-time information acquisition.

Enhancing Scenic Spot Management, Promoting Smart Tour Guide Construction

Simultaneously, to facilitate the integration of passenger flow data from 4A-level and above scenic spots into the provincial-level platform for scenic spot video surveillance, 24 such scenic spots have currently been connected to the platform, with a total of 335 monitoring points. Smart tour guide construction has been undertaken in selected 3A-level and above scenic spots and attractions, promoting intelligent guided tour services for cultural and tourism scenic spots across the city.

Digital Technology Empowerment, "Cloud Enjoyment" of Red Resources

As a region crucial to the turning point of the Chinese revolution, Guizhou boasts the longest duration and widest scope of Long March activities of the Red Army, resulting in rich red cultural resources. In recent years, Guiyang has leveraged digital technology to empower and cloud-gather red resources, injecting digital intelligence into the inheritance of red genes, the convergence of red resources, and the promotion of red culture.

Tourists arriving in Guiyang by plane can see a red, ribbon-like giant building winding through the green hills and waters through the porthole even before landing. This is the "Red Ribbon," a Long March cultural digital art museum located in the Shuanglong Airport Economic Zone of Guiyang. Stepping inside, the performance "Red Ribbon, Great Journey," which combines AI virtual interaction, holographic images, multi-dimensional mechanical motion, virtual reality technology, and 3D sound fields, uses digital technology to recreate a panoramic view of the Long March. "Red Ribbon, Colorful Flight" is the premiere of Guizhou's first 8K film-level giant LED spherical screen flying cinema. Audiences can experience a comprehensive, all-angle, panoramic journey through the magnificent scenery of Colorful Guizhou, as if they were personally flying over the breathtaking mountains and rivers of Guizhou.

As the first immersive digital experience museum themed around the Long March, the "Red Ribbon" has become a new landmark for red tourism in Guizhou since its trial operation on October 22, 2023, receiving over 600,000 visitors to date. Since July 2023, it has received over 100,000 visitors.

Digital Protection of Historical Sites, Launching "Cloud-based" Experiences

Beyond creating new cultural and tourism scenarios through intelligent and digital means, Guiyang is dedicated to deeply embedding the concept of digital protection into revolutionary historical sites. The Xifeng Concentration Camp Revolutionary Historical Memorial Museum, a key national cultural relic protection unit, is implementing a series of cutting-edge digital measures to equip relics with a technological "protective garment." 70 relics are being scanned in 3D, 30 relics are being scanned in 2D, and 720 panoramic images are being collected at 400 sites throughout the museum. The Xifeng Concentration Camp Revolutionary Historical Memorial Museum is using cutting-edge cloud technology, allowing tourists to simply tap and "scan" to "cloud enjoy" red resources.

To further enhance the museum's management efficiency and resource utilization, a comprehensive information management platform has been built featuring functions such as collection management and ticket service management. This has enabled standardized, efficient, and secure digital resource management, promoting the sharing of revolutionary information, strengthening the scientific management of the museum's digital information resources, and comprehensively achieving intelligent management of the memorial museum.

In-depth Promotion of Cultural Digitization, Convenient and Efficient Online Services

"Hello, Gui Gui!" With a simple call, a 75-inch large-screen high-definition digital person display device will reveal a little dragon wearing an archaeological costume, narrating fascinating stories about the museum's collection of treasures. In May, the Guizhou Provincial Geological Museum launched the AI interactive digital person "Gui Gui," the Guizhou Dragon, powered by a vertical large language model. Possessing knowledge about the Guizhou Provincial Geological Museum, "Gui Gui" can act as a digital guide to answer visitors' questions about the museum.

Through the construction of platforms such as digital libraries, digital museums, and digital cultural centers, Guiyang has provided residents and tourists with abundant online cultural resources. Without leaving their homes, they can now "browse" libraries. It is understood that Guiyang's digital library provides readers with 1.687 million electronic books, over 4,000 periodicals, over 70 million articles, trial cases, exam question banks, and 50,000 hours of video resources, with an annual usage exceeding 2.03 million people. The Municipal Children's Library has created three smart reading spaces: a digital reading experience area, a digital reading interaction area, and a digital reading area, with 28 smart application scenarios and 132 digital resource reading experience devices, offering 33 types of digital resources such as VR, AR, handcrafted videos, and cultural and tourism experiences.

Digital museums offer online displays of relics and intangible cultural heritage projects, greatly facilitating

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