Taobao and Xiaomi Launch a New Era of "Virtual Test Drive": Official Launch on September 9th, Immersive Experience Revolutionizes Traditional Shopping

Taobao and Xiaomi Launch a New Era of "Virtual Test Drive": Official Launch on September 9th, Immersive Experience Revolutionizes Traditional ShoppingOn August 26th, the virtual test drive project jointly developed by Taobao and Xiaomi announced its latest progress: all functions have entered the internal testing phase and will officially launch on September 9th. Currently, over 2,000 users have signed up for the free experience of the Xiaomi SU7 "virtual test drive" on the Taobao VisionPro homepage, and some users have received internal testing invitations from Taobao

Taobao and Xiaomi Launch a New Era of "Virtual Test Drive": Official Launch on September 9th, Immersive Experience Revolutionizes Traditional Shopping

On August 26th, the virtual test drive project jointly developed by Taobao and Xiaomi announced its latest progress: all functions have entered the internal testing phase and will officially launch on September 9th. Currently, over 2,000 users have signed up for the free experience of the Xiaomi SU7 "virtual test drive" on the Taobao VisionPro homepage, and some users have received internal testing invitations from Taobao.

"I previously tried the DJI drone on Taobao VisionPro, and the effect was very realistic. I'm excited to see what virtual test drive experiences Xiaomi SU7 will unlock on Taobao," said one user who signed up for the program. According to insiders, this project is the first of its kind globally, achieving a high level of completion in aspects such as the presentation of car exterior details, immersive experience of the interior space, and virtual test driving with car activation.

On September 9th, users can log in to Taobao VisionPro and experience the Xiaomi SU7 in advance through three modes:

Panorama Big Screen Mode: Users can appreciate the exterior of the Xiaomi SU7 and choose personalized options, feeling like they are in an IMAX theater, experiencing the car's unique design through the large screen.

MR Mixed Reality Mode: Users can easily interact with the Xiaomi SU7. Whether in their hands, on their desks, or "driven" into their living rooms, they can view various functions and details of the car in 1:1 scale. For example, by simulating aerodynamics, the ultra-low drag feature of the Xiaomi SU7 is realistically showcased.

VR Virtual Reality Mode: Users can "sit" inside the car, experiencing the interior of the Xiaomi SU7 immersively, truly feeling the size of the interior space, and even activating "Boost Mode" for virtual test driving.

Taobao VisionPro was launched in April this year and upgraded to version 2.0 in June, successfully merging offline immersive shopping experiences with online shopping efficiency. It offers a new shopping experience with 3D immersion, greatly enhancing the accuracy of purchasing decisions. This innovative project aimed at the future has attracted brands like DJI, Maison Margiela, MAC, and COLMO to collaborate deeply with Taobao VisionPro.

The upcoming "virtual test drive" product will be one of the most complex and technologically advanced XR projects. Industry experts believe that Taobao, through its collaborations with major brands, has led the way in breakthrough online shopping experiences. The "virtual test drive" service in particular not only foreshadows the widespread application of virtual test drive technology in retail but also greatly facilitates users, offering consumers a convenient and innovative shopping experience.

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