Pinduoduo Lowers Merchant Deposit Again, High-Quality Development Strategy Enters Acceleration Phase

Pinduoduo Lowers Merchant Deposit Again, High-Quality Development Strategy Enters Acceleration PhaseFollowing the refund of service fees, Pinduoduo has again announced a reduction in merchant store deposits, further aiding merchants in improving efficiency and quality. On September 5th, a new merchant notice released by Pinduoduo revealed that the basic deposit for merchant stores will be reduced from 1000 yuan to 500 yuan

Pinduoduo Lowers Merchant Deposit Again, High-Quality Development Strategy Enters Acceleration Phase

Following the refund of service fees, Pinduoduo has again announced a reduction in merchant store deposits, further aiding merchants in improving efficiency and quality. On September 5th, a new merchant notice released by Pinduoduo revealed that the basic deposit for merchant stores will be reduced from 1000 yuan to 500 yuan. New individual and corporate stores will also have their initial deposit lowered to 500 yuan. It is understood that this reduction in merchant store deposit is undergoing concentrated testing, with the initial batch of merchants benefiting from this policy covering nearly 70 categories. Some merchants have already completed the withdrawal process, and millions of merchants stand to benefit, especially those operating multiple stores, as their operating costs will be further reduced.

This year, Pinduoduo has been continuously deepening its high-quality development strategy. With a package of exemption policies being implemented, the high-quality development strategy is entering an "acceleration phase," marking a new stage in platform ecosystem construction, bringing greater benefits to both supply and demand sides.

Multiple Exemption Measures Implemented

On August 13th, Pinduoduo introduced a refund benefit for technical service fees for merchants participating in resource position activities within the platform. For orders generated from activities including Hundred Billion Subsidies, Flash Sales, platform promotions, 9.9 Yuan Special Offers, Trendy Deals, and Group Buys, the platform will refund a proportionate amount of the 1% basic technical service fee for "pay-later" orders and 0.6% for other orders upon user initiated refunds.

Subsequently, Pinduoduo upgraded its "Technical Service Fee Refund Benefit." Merchants participating in resource position activities, in addition to enjoying service fee refunds, will see the technical service fee rate for pay-later orders drop from 1% to 0.6%. This means that merchants' technical service fees for pay-later activity orders are effectively discounted by 60%.

A week ago, Pinduoduo's "Promotion Service Fee Refund Benefit" for merchants also officially came into effect. For orders where consumers issue full refunds before shipment, the platform will automatically refund the corresponding amount of the promotion software service fee to the merchant in the form of a promotion red packet, without requiring the merchant to initiate an appeal.

To further optimize the merchant experience, Pinduoduo has also upgraded its merchant after-sales service system, opening a green channel and establishing a dedicated after-sales service team to comprehensively support merchants in appealing against abnormal orders, malicious complaint orders, and negative consumer experience orders. Upon successful appeal, the platform will compensate for the relevant orders.

Simultaneously, Pinduoduo has made specific adjustments to the merchant after-sales dispute appeal service, removing the limitation on the number of appeals allowed. Merchants can now initiate appeals to the platform whenever they have questions about after-sales handling. Currently, this new benefit is undergoing initial testing, and some merchants can already enjoy it. It is expected to be rolled out to all merchants soon.

High-Quality Development Enters Acceleration Phase

During the release of its second-quarter earnings report, Pinduoduo announced its continued commitment to deepening its high-quality development strategy. Pinduoduo CEO Chen Lei stated that, for the long-term healthy development of the platform, Pinduoduo will continue to improve ecosystem construction through a combination of "support and governance." The platform will invest billions of yuan in resource packages to support new high-quality merchants over the next year and resolutely implement merchant ecosystem governance. To this end, management has reached a consensus and is prepared to sacrifice short-term profits for long-term investment.

Currently, Pinduoduo's package of exemption policies has been implemented, accelerating high-quality development and quickly propelling the platform ecosystem into a new phase. This will continuously support merchants and industrial belts in improving efficiency and quality, while also providing benefits to consumers.

Think tanks have also pointed out that Pinduoduo's series of new policies have lowered operating costs for merchants, giving them greater motivation to innovate in products and technology. This will enable them to provide consumers with higher-quality products, earning more consumer favor and driving a win-win situation for merchants, users, and the platform. This will ultimately promote the industry towards a healthy, sustainable ecosystem.

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